adidas Unveils Ultra BOOST, the Greatest Running Shoe Ever

Herzogenaurach, Germany (January, 2015) – The Energy Running revolution has taken a bold new step as adidas unveiled the greatest running shoe ever, Ultra BOOST. At a guarded launch location in New York City, Yohan Blake, David Villa, Sammy Watkins and a team of elite athletes pledged their allegiance to the revolution while hundreds of witnesses from around the world were onsite for the introduction of Ultra BOOST.

Attending athletes and guests experienced the superiority of Ultra BOOST through state-of-the-art live testing demonstrations using the ARAMIS system also used by top engineering institutions like NASA, Boeing and Audi to measure crash tests, vibration analysis and durability studies. adidas developed Ultra BOOST using ARAMIS’ 3D shape and surface measurement to provide a fully adaptable running experience. Ultra BOOST intuitively adjusts to a runner’s stride delivering the unrivalled Energy Return of BOOST™, superior support and adaptive comfort over hundreds of kilometres, in virtually any environment.

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“To answer the world’s athletes’ call for more Energy we aimed to create the greatest running shoe ever and we’ve done exactly that with Ultra BOOST,” said Eric Liedtke, adidas Executive Board Member. “adidas has raised the industry standard with BOOST and will continue blazing a path in Energy Running for those who dare to follow.”


Ultra BOOST features 20 percent more* BOOST cushioning material, the highest Energy Return cushioning in the running industry, and has eliminated the traditional EVA midsole for more direct contact to provide the ultimate expression of BOOST. Made of thousands of unique energy capsules, BOOST delivers a consistent performance over hundreds of kilometres, in virtually any condition.



To complement the unrivalled Energy Return of BOOST, Ultra BOOST features an innovative update to adidas’ PRIMEKNIT technology built to reach new heights of comfort, support and style.

A runner’s foot can remarkably expand up to 10 mm or more in width while running. When restrained, this expansion can cause severe discomfort, friction and the leading injury in running, blisters. Unlike other leading knit technologies the innovative PRIMEKNIT pattern of Ultra BOOST provides comfortable support in less expansive areas of the foot and adaptive stretch where it’s needed to deliver maximum comfort.

“Each technology featured in Ultra BOOST was built to complement each other providing energized adaptability through a customized fit, look and feel,” said Ben Herath, Vice President of Design for adidas Running. “While we’ve taken innovation to the next level, the sleek silhouette of Ultra BOOST is built to look as good as it performs.”



One of the most advanced features of Ultra BOOST is the Stretch Web outsole that adapts and stretches to your foot strike and movement. The perforated elastic design harnesses and maximizes the Energy of BOOST without restricting any of its qualities. The unique appearance of the Stretch Web outsole is the perfect look to complement the eye-catching Energy capsules of BOOST.



Ultra BOOST also features an entirely new heel construction that frees the natural movement of the Achilles tendon. A carefully tuned external heel counter comfortably cradles the foot and adapts to the high extension of the Achilles. A new featherweight sock liner adapts to the runner’s natural foot form, for a customized fit and feel.

Ultra BOOST also boasts a new dual-density TORSION® SYSTEM, embedded into the shoe’s base. This allows more independent movement between heel and forefoot for superior stability and a smooth, more controlled run.

Your greatest run ever awaits with Ultra BOOST at adidas Ultra BOOST will be available in leading adidas stores in the Philippines and Runnr BGC from February 25, 2015 at P 8295.

Join the adidas Energy running movement by following @adidasph on Twitter or Instagram.


Save Your Muscle Mass with Strength Training  

Many people will have a preference where it comes to the type of exercise they do. Some may eschew cardiovascular training in favor of weight training, or vice versa. However, a balanced exercise routine is the best way to achieve and maintain your health and vitality as our age inevitably progresses.  Strength training is one of the most effective ways to do this.

  1. Bone Health Goes Beyond Drinking Milk

Osteoporosis affects both women and men and is a part of the aging process. But both cardiovascular and strength training helps to fortify bones. These exercises stimulate the repair process that’s vital to bone integrity. When we exercise, two vital cells in bone repair and fortification – osteoclasts and osteoblasts – go to work replacing old and brittle bone with new, healthy bone as a response to the exercise stimuli. When we exercise, we are literally building ourselves a healthier skeleton.

Although cardiovascular exercises and strength exercises do promote osteoclast/osteoblast activity, many cardiovascular exercises tend to focus on the weight bearing parts of the lower body. Although this does benefit the bones, it does so only for those located in your lower body, leaving the bones in the upper body neglected unless strength training is included in your routine.

  1. The Importance Of Muscle Mass

The body begins to lose muscle mass with age due to the natural shift in hormones. However, the majority of loss in muscle mass can be blamed on a sedentary lifestyle. We tend to become more sedentary as we age as our social circles and activities become more limited. In the absence of physical stimulus or a strength-training/strength maintenance routine, existing muscle mass becomes weaker, eventually becoming replaced by fat.

  1. Strength Training For Healthy Joints

A common piece of advice is to not move any joint that hurts. However, exercising has the potential to improve joint health and mobility, as long as there is no existing serious injury to the joint itself. An otherwise healthy joint that isn’t in use will increase in rigidity. Should the time come that we are forced to use these rigid joints beyond our typical capacity, they can become inflamed and painful. But when we exercise the joint safely and effectively, the muscles, tendons, and ligaments surrounding that joint are strengthened, which improves its function and integrity.

  1. Proprioception and Balance.

What is proprioception, you may ask? Proprioception is our ability to infer our body’s place in space relative to our surrounding. Simply put, it’s what allows us to walk down a flight of stairs without having to look at our feet at each step, and lets us walk through a doorway without one of our wayward arms inadvertently hitting the door frame. In those moments, it’s our proprioception which allows us to know exactly where our entire body is in relation to our surroundings without the need for us to focus on each individual limb.

Our sense of proprioception depends on the types and varieties of the stimuli we encounter. For example, if we only move our bodies in a single plane of motion or we are unable to keep our balance when resisting a force, we are more prone to injury and falls. However, by engaging in strength training, we become more accustomed to the various stimuli that toy with our balance in a daily basis, and are ultimately more able to appropriately regulate our response by contracting our muscles and counteracting the force.

  1. The Role Of Proprioception In Functional Strength and Aging

Functional strength can be roughly defined as the ability to carry out various everyday tasks. As we age, we experience a decline in our functional strength, thanks to a myriad of physiological and social factors. This loss of strength and proprioception reduces our ability to carry out daily tasks safely and effectively. It is this reduction in functional ability that makes tasks that are both simple and safe for a younger person difficult or even impossible for an older person. While a young person may have no trouble squatting to pick up a dropped item or carrying something down a flight of stairs, it could be  daunting task for someone who’s older.

Take Your Time With Strength Training

Many people implement  their strength training routine too quickly by lifting weights that are too heavy, lifting with poor form, or increasing the intensity and weight beyond that which their body is capable of. This can have the opposite of the desired effect, causing potentially serious injury in addition to shocking the body, which can result in the development of many ailments.  A sound and effective weight training routine for most people begins with just 2 days per week for around 15 to 20 minutes, in conjunction with cardiovascular exercise each day.

Try to work your entire body by utilizing a combination of cardiovascular and strength exercises which include the lower body, as well as the upper body and core. Each of these areas is essential to sound functional strength, as the three work in concert during nearly every task or activity we perform. In order to be able to squat down and pick up a dropped fork at age 85, it’s imperative to start protecting your muscle mass at age 45. Preventing a decline in muscle mass and strength will ensure that you maintain your independence and quality of life well into old age.

This post is contributed by Ron McDiarmid, who is the founder of My Healthy Living Coach. Having had health challenges along the way Ron was keen to share the research and learning he gathered. Through MHLC this continued into a current presentation of healthy lifestyle choices and how to implement them. Check out his website at

Seeking Gold in Asia: PH to host 2015 Asian Rugby Championships

This coming May, the Philippines prepares itself to host one of the most significant sporting events in Asia. The 2015 Asian Rugby Championships (ARC) will be held at the Philippine Sports Stadium in Bulacan on May  6 and 9, and the Philippine Volcanoes will be playing for national pride in front of their countrymen.


Formerly known as the Asian Five Nations tournament, the 2015 Asian Rugby Championships will feature four of the best rugby-playing nations in Asia under the auspices of the Asian Rugby Football Union’s (ARFU) Division I. These are the Philippines, Sri Lanka, Kazakhstan, and Singapore.

For the Philippines to win the bid to host the ARC, the Philippine Rugby Football Union (PRFU) had to show that it could handle the logistics of the event as well as provide the raucous enthusiasm that fans worldwide have shown for rugby. “We really wanted to secure that homecourt advantage,” notes Jake Letts, scrum-half for the Volcanoes. “That means we’ll have the home crowd, we’re more used to conditions here, and it’s easier for us to go from place to place.”

Since beginning participation in international rugby competition in 2008, the Philippine Volcanoes have steadily climbed the world rugby rankings. Beginning in Division IV, the Volcanoes rose to Division III, then Division II, and Division I in consecutive years. This is proof positive that the Philippines is a rising rugby nation.

According to Matt Cullen, former coach of the Volcanoes and current director of the PRFU, thanks to the support of the Philippine Sports Commission (PSC) and Philippine Olympic Committee (POC), the PRFU has tried to spread the love for the sport outside Metro Manila. “We’ve been reaching kids in Cebu, Davao, and Bacolod,” he says. “So we hope that the ARC draws even more fans to support the Volcanoes.”

2015 will be a critical year for the Volcanoes as they will be participating in the Southeast Asian Games will be held in June in Singapore and they will be playing in qualifying matches for the 2016 Olympic Games in Brazil. The team therefore wants to drum up support and start their year on the right foot with the coming Asian Rugby Championships.

Since opening in 2014, the Philippine Sports Stadium in Ciudad de Victoria, Bulacan can hold 25,000 people and the Volcanoes are hopeful that the stands will be packed with flag-waving, rugby-loving Filipinos. “We want to show our countrymen and the rest of the world that the Volcanoes are ready for global competition,” says Letts. “We’re really looking forward to showing everyone how Filipinos play rugby at the ARC.”

Out There: From 320 Pounds to Pro Athlete.

One Man’s True Story of Ultra Recovery From Alcohol, Drugs and Obesity

It’s no surprise that, for many, New Year’s resolutions have already fallen by the wayside. However giving up won’t get us any closer to achieving our goals. Just ask David Clark, a former 320-pound alcoholic, turned pro athlete. Clark’s hard-hitting autobiography, Out There: A Story of Ultra Recovery, proves that persistence and a strong desire will pave the way for success.

The Superman Project

Meet David Clark. He grew up poor and homeless, living out of his father’s pickup truck. With no formal education to build upon, he beat the odds. He went from being homeless to owning a chain of 13 retail stores by the time he was 29 years old. However his success was short-lived and he ultimately lost everything due to poor choices and addiction. He had hit rock bottom from reckless eating, binge drinking and popping pills.

Miraculously, reality hit him with the realization that if he didn’t change his ways on that very day, he would surely die. From that day onwards, David drew a line in the sand, leaving his addictions and unhealthy lifestyle in the past. His remarkable journey and refusal to give up, is described as “raw and riveting.”

At 320 pounds and with this new resolve, he started training for the Ultra Marathon, an extreme racing event where runners attempt a grueling 100-mile trek through the Colorado terrain. Runners are allowed a mere 30 hours to complete the race. Not only did he conquer the course in under 30 hours on his first attempt, but he lost more than 150 pounds, and beat his drug addictions. Further, he has competed in and won some of the toughest endurance events in the world. He now uses Ultra sports to help others conquer their own demons.

“If you want to see the world’s greatest athletes, watch an Ironman Triathlon,” says Clark. “The ‘ultra’ world, in contrast, isn’t about outperforming the other participants. It consists mostly of runners who push themselves to the brink of failure in an effort to measure the depth of their own strength.”

Nowadays, David Clark spends his time as a running coach, sponsored runner, inspirational speaker, and gym owner.

New Treatment For NFL Players And Pro Athletes Offers New Hope

We see it all the time; promising young athletes having their dreams shattered by a debilitating injury. One of the most common of these injuries is tendinosis. RepliCel is a company making extraordinary strides in researching cell regeneration for damaged tendons and providing innovative treatment that promotes the healing process.

Reversing career-ending injuries like chronic tendinosis, a common medical condition caused by a cycle of incomplete healing and re-injury that leads to a painful degenerative state, is the focus for Replicel Life Sciences Inc., a clinical stage regenerative medicine company. Tendinosis is often caused by sports related injuries, occupational overuse, aging and poor general health. Chronic Achilles tendinosis can affect both physically active and inactive individuals, accounting for 30 to 50% of all sports injuries and 50% of occupation-related disorders in the United States.

Replicel is proud to announce they recently received a No Objection Letter from Health Canada that will allow them to proceed with a clinical trial investigating the use of RCT-01 to treat patients suffering from chronic Achilles tendinosis. “The trial will include 28 patients who have this condition and have undergone physiotherapy with no improvement. We will be giving them a single injection, directly into the Achilles tendon using ultrasound guided imaging, of replicated collagen producing fibroblast cells isolated from the dermal sheath of their own hair follicles,” said CEO David Hall.

The injected fibroblasts should promote the healing process by producing proteins that are necessary for restoring tissue’s structural integrity as well as type I collagen fibers which orientate themselves along the direction of the stretch of the tendon. “The anticipated long-term outcome is the return of normal tendon structure, improved function and zero pain,” adds Hall.

“Health Canada’s No Objection Letter for RepliCel’s ReaCT trial within 30 days of the Company’s first clinical trial application not only supports the technology, but evidences the great work done by the clinical team in terms of the trial design,” commented Dr. Ross Davidson, Chair of RepliCel’s RCT-01 Clinical Advisory Board and retired Clinical Professor, Department of Orthopaedics, UBC. Adding, “I expect this trial focused on chronic Achilles tendinosis to be the first step in addressing other debilitating tendon injuries in the future.”

RepliCel is a regenerative medicine company focused on developing autologous cell therapies that address diseases caused by a deficit of healthy cells required for normal healing and function. They appointed respected leaders in the field of treating tendinopathies to support the clinical development of its RCT-01 autologous cell therapy. Their newest Clinical Advisory Board Member is Jack E. Taunton, M.D.  A visionary and leader in the field of sport medicine, Taunton is a Professor in the Faculty of Medicine, Division of Sports Medicine at the University of British Columbia and has a clinical practice in sports medicine. He served as Chief Medical Officer at Vancouver’s 2010 Winter Games. A marathon runner himself, Taunton became interested in medicine after surviving polio as a child and a severe car crash as a teen.

An approach using autologous cell therapy has never been tried before but Hall and Taunton are eagerly looking forward to results from the clinical trials. RepliCel successfully pioneered regenerative cell therapy as a non-invasive cure for hair loss; that work launched this innovative treatment. To learn more about the study please visit, or for information on regenerative cell therapy for tendons, please visit:

Tillor, Balongcas headline 38th National MILO Marathon Cebu race

First-time winners Noel Tillor and Roselyn Balongcas aced the 21K events at the thirteenth qualifying race of the National MILO Marathon held in Cebu City Sports Complex, Cebu City, on Sunday. A record-shattering 26,736 runners joined the nation’s biggest and most prestigious race in the Queen City of the South, making it the largest regional race of the season so far. Along with Tillor and Balongcas, 86 runners secured their qualifying slots for the National Finals slated on December 7 in the Mall of Asia grounds, Manila.

 86 runners qualify for National Finals

Tillor and Balongcas each received a prize of P10,000 in cash, a trophy. Both have booked their slots to the National Finals on December 7, for a chance to compete for the MILO Marathon King and Queen title. As an added level of prestige to the competition, MILO will send this year’s King and Queen to the 2015 Tokyo Marathon, with trips all expenses paid.

Milo Crowd

Despite the rains that showered Cebu in the past days, the runners were blessed with good weather and Tillor definitely used it to his advantage, finishing with a time of 01:13:10. Jerry Adap followed in second place (01:15:21), and Robert Daang in third place (01:17:38).*

A 33-year-old automotive technician from Cebu, Tillor finished 7th in last year’s National MILO Marathon Manila race, and 11th in the National Finals. “This is the first time I finished first place,” shared Tillor. “I trained for almost three months, but not full time because of work. I really did not expect it because the other runners have been training full time. It’s a big achievement. I always enjoy running and feel very satisfied when I run, and I will continue running for as long my body can.”

It was Balongcas’ first time to join the National MILO Marathon and she aced the distaff side with a time of 01:40:55, comfortably finishing nine minutes ahead of second placer Christy Sevilleno (01:49:16) and third placer Sandra Soliano (01:49:54).*

Hailing from Dumaguete, the 33-year-old single mother travelled with her teenage son for four hours by land to Cebu to join the race. Though unemployed, she has her own business of making her own ham and sausages, and finds time to run as a form of exercise and self-fulfilment. “I’m very happy that I won and I’m very proud to represent my hometown of Dumaguete,” expressed Balongcas. “I’m also proud of my son who joined the 3K race. I will use the prize money for his schooling.”

The Cebuano community came together and celebrated their passion for running in a true festive fashion. Cebu City councillors, including Margarita Osmeña, James Cuenco, and Sisinio Andales, also ran the 3K race, along with several candidates of the Ms. Cebu beauty pageant.

One of Cebu’s most promising triathletes Yuan Chiongbian, who recently won second place in the Ironkids triathlon, also ran with his brother Justin, a national junior triathlete. “We love joining the National MILO Marathon because it helps us with our training for the triathlons and other sports competition that we join. It’s a really well-organized race,” said Chiongbian. “It’s like a big family gathering, lots of people always join and there’s always so much joy in the MILO marathons.”

MILO Sports Marketing Manager Andrew Neri expressed his delight in the success of this year’s Cebu race. “We are overwhelmed with the amount of runners who joined the race that surpassed last year’s record headcount. It proves that each year, the competition is always improving and enticing athletes, young and old alike, to join in the fun and camaraderie,” said Neri. “We would like to thank our local organizer Ricky Ballesteros and his team for all the hard work in the preparations, and for ensuring that our runners will get the experience possible. We would also like to commend the invaluable support from all the Cebuanos. We are truly grateful.”

Milo Kid
A young runner going on full speed in the Cebu Leg of the 38th National MILO Marathon

With the support of the Department of Education and the National MILO Marathon runners, MILO’s Help Gives Shoes advocacy will provide 16,000 underprivileged youth with brand new running shoes and reach the 50,000 mark this year. As MILO celebrates its 50th year, Help Give Shoes aims to make the donation to students in Yolanda-hit cities, particularly Tacloban, Ormoc, and Eastern Samar.

The remaining qualifying races will be held in Butuan (October 19), Cagayan De Oro (November 9), General Santos (November 16), and Davao (November 23). The National Finals will be held on December 7 at the SM Mall of Asia grounds in Pasay City.

The 38th National MILO Marathon is made possible by Timex, the Bayview Park Hotel Manila, ASICS, Lenovo, Manila Bulletin and Gatorade, along with endorsements from the Department of Education, Philippine Sports Commission and the Philippine Olympic Committee.

For more information on MILO Philippines, log on to the official website ( or the MILO Philippines Facebook page ( Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines).

Top Ten Racing Car Nicknames

In remembrance to Philippines Pride, Car racer Enzo Pastor (RIP), I’m writing in something in relation to a buddy’s interest – Racing.  Not too long ago, he and his brother, Don Pastor, a car racer himself have told me some fun facts on the relevance of car designs to fashion.

Here are few more fun facts:

The famous Formula 1 just started successfully and the news machinery around the new season is covering every part of expert knowledge and updates one can think of. Surprisingly, a rather uncommon story on Sebastian Vettel’s car nicknames made a circuit: The multiple world champion revealed that he calls his new car in season 2014 “Suzie”. Hence, global car classifieds player Carmudi investigated into the more personal side of the racing sport and picked out the ten most outstanding car nicknames in motorsports history.

Car Model Nickname Year
Red Bull RB10 (Formula 1) Suzie 2014
Vauxhall Ventora Big Bertha 1974
Cadillac “Spider” Le Monstre 1950
Porsche 935/2.0 Baby 1977
Cadillac Coupe de Ville Clumsy Pup 1950
Alfa Romeo 6C34 Disco Volante 1952
Ak Miller’s El Caballo de Hierro Ensalada 1953
Chaparral 2J Vacuum Cleaner 1970
Porsche 935/78 Moby Dick 1978
Samuri Engineering Datsun 2407 Big Sam 1971

Reuters motor racing Correspondent Alan Baldwin says, “Drivers tend to develop a relationship with their cars. A car is an extension of themselves. An out of body experience, I’d say. It’s quite normal for car drivers to give their cars names. They may not publicize it though“.

Even though Sebastian Vettel’s affinity for nicknames has made it to a running gag in the scene, the tradition of nicknames in motorsports dates back to the beginnings of the sport itself. However, some of them were worth recording for obvious reasons, whereas the origin of the name is often as irritating as it could be. The Spanish word for “salad”, for instance, served as a nick name for the famous Ford hot rod “El Caballo de Hierro” which competed in the “Carrera Panamerica Mexican” in 1953.

Stefan Haubold, Global Managing Director at Carmudi comments, “Cars can have quite an emotional value for their owners. And I can say that for I am in that business. These nicknames are quite a testimonial to how cars are treated. Not just as sheer objects, but rather companions.”

So if you are thinking of getting another ride, take a pit stop at, a vehicle marketplace that enables customers to easily find or sell their car, motorcycle or commercial vehicle online. Carmudi offers diverse vehicle listings, an intuitive website design and high security standards to avoid fraud. The business platform operates under a high level of transparency through professional photos, updated listings, detailed descriptions, reports and rankings for 100% of its vehicles in each market. At the same time, vehicle dealers and agents get a trusted online presence through a personalized webpage. The Carmudi platform helps sellers manage their inventory in a fast, easy and stress-free way.

F1 Cars Screen Shot 2014-10-14 at 1.13.50 PM Screen Shot 2014-10-14 at 1.13.58 PM

About Carmudi was founded in 2013 and is currently available in BangladeshCameroonGhanaIndonesiaMexicoMyanmarNigeriaPakistanPhilippines, United Arab Emirates and Vietnam. The vehicle marketplace offers buyers the ideal platform to find cars, motorcycles and commercial vehicles online. For more information please visit

Why Should You Use Sunscreen?

Have you ever wondered why you need to wear sunscreen? Here is a great educational video that tells you exactly why: Get to view TED-ed Video

TEDed Sunscreen

Essentially, sunscreen helps to protect our skin from UVB and UVA rays. These rays cause a variety of problems from sun burns to wrinkles and even skin cancer.

UVB rays cause sun burns while UVA rays are less well known and can cause deeper damage, even to the cellular level. This damage can cause mutations in our DNA which lead to cancer.

Sunscreen protects us in two ways, physically and chemically. Physical protection comes from things like titanium dioxide which forms a layer of sun block on our skin. Chemical protectants absorb the rays to keep them from going in our skin, but tend to break down quickly.

Exposure to UVA rays can cause the elasticity of our skin to go down which leads to sagging and wrinkles. Even car windows don’t protect against UVA rays. Don’t forget that snow and water also reflect and amplify the sun’s rays, making it important to wear sunscreen even in winter sports.

When choosing a sunscreen look for a broad spectrum one with an SPF of at least 30. Spray sunscreen needs several coats to be effective, so be aware if you choose to use those. Apply the sunscreen at least fifteen to thirty minutes before going outside and then apply again shorty after going outside. Reapply every couple of hours or after sweating or swimming.

Even with sun screen, try to avoid being in the sun during the hottest parts of the day. Wear sun protecting clothing and stay in the shade to avoid too much sun exposure.

Sunscreen should be a vital part of your skin care regimen, especially if you will be outdoors for long periods of time. Keep in mind that small children need even less sun exposure than adults, so protect yourself and your kids and stay safe in the sun.

GPS Watches for Runners: Is it Important?

Gears pretty much help every newbies and athlete’s training. It can be a tad daunting knowing the market has been evolving and consistently innovating better versions of one after another. The question remains, How do you choose the right gear for your sport? Honestly, It all boils down to what your goals are.

It sure does look nice to have something on your wrist that can tell how many calories you’ve burnt, distance you’ve logged in and if you’ve improved from your previous runs.  There are different types of GPS watches available in the market. Aside from knowing what your goals are on planning to have such tool, you’d have to take deep consideration on your budget.

Here are few main things on why you should have a GPS watch:

  • Allows you to quantify your training
  • Get to control the intensity of your race (and get to exactly know how far you have left to go)
  • It helps you train at the intensity you intend to train at.

This means:

  • You don’t over or undertrain
  • You execute your intended race strategy.
  • You get to know your body’s capability.

These watches also allow you to:

  • Map your route
  • Get to activate your heart rate monitor (typically you have to wear a Heart rate monitor belt)
  • Have an idea on the altitude of the route

Click here to find GPS watches for runners

There’s no doubt that for some people, the lure of nice shiny equipment and gadgets is one of the highlights of doing triathlons. – See more at:
There’s no doubt that for some people, the lure of nice shiny equipment and gadgets is one of the highlights of doing triathlons. – See more at:

24 Health and Wellness Predictions That Could Change the Industry Forever

The basic science behind health and wellness is simple: eat better, eat less, move more, and sleep more. But simple definitely doesn’t mean easy. And so a nearly $1 trillion (and growing) industry has been built around the promise of making healthy, fit, and well easier.

Whether out of necessity or enlightenment, we’ve entered a time when “getting healthy” is more mainstream than ever. This exponential growth in health and wellness has already resulted in the growth of companies like Fitbit and Jawbone, movements like CrossFit and Zumba, and popular entertainment programs like “The Dr. Oz Show” and “The Biggest Loser.” But what’s next?

As new research surfaces and new trends emerge to fuel the industry, here are my predictions for what we’ll see within the next five years:

1. Gyms will become places people actually love. Thanks to the growing popularity of bodyweight exercises, high-intensity interval training (HIIT), and the increasing success of spaces that emphasize simplicity and minimalist equipment such as Curves and CrossFit, new gym brands will launch that finally create a place people genuinely love to go — and a successful business model to boot. They’ll champion beautiful designs and embrace technology for a more seamless, connected environment.

2. Fitness boutiques will become a national success. The success and growth of spinning, barre, Bikram yoga, and other niche fitness studios are hard to deny. In the next three years, this phenomenon will cross over from big cities to just about everywhere.

3. Sugar will replace gluten as the new “health villain.” As adult-onset diabetes continues to grow at an unprecedented pace, fingers will be pointed at sugar more than ever before.

4. Meditation will become the new “yoga” and reach widespread acceptance. As one of the most scientifically validated practices there is, meditation will be taught by schools and embraced by employers. New brands championing one kind of meditation over another will become huge successes.

5. Health and fitness magazine brands will face real challenges for the first time. The audiences for publications such as Men’s Health Magazine and SELF Magazine will shrink as people increasingly tire of the same headlines screaming promises for “six-pack abs in six weeks” and “bikini-ready butts.”

6. “Big Food” will officially become the new “Big Tobacco.” Processed foods and snacks make up a huge part of people’s diets today, but not for much longer. We’ll continue to embrace whole foods like never before — and whole foods will become more readily accessible in most places.

7. There will be a healthy home-cooking renaissance. Mainstream media will make the connection between eating healthy and home cooking in a major way. Because so many people are too busy to shop and plan meals, made-to-cook delivery services such as Blue Apron and Plated will continue to grow, bringing attention to healthy recipes with accessible ingredients and convenient instructions.

8. Smarter recipes will create smarter cooks. The truth is that most “healthy recipes” online aren’t actually as healthy as they seem. New technology will parse recipes online and have a huge effect on Internet forums, revealing the nutritional information for all to see. Similarly, an increasing emphasis on eating less will force places like The Cheesecake Factory to rethink the “go-big-or-go-home” approach to American eating. Goodbye, pretzel-crusted chicken!

9. The power of the crowd will reveal what really works. Crowdsourced information will reveal the true story behind popular workouts and new diet fads faster than ever before. There’s never been more data collected from more people trying to get healthy, so “citizen science projects” like Lift’s Quantified Diet initiative will put health knowledge in consumers’ hands and potentially hurt an industry often built on misinformation.

10. New kinds of health and wellness influencers will emerge. Big-time celebrity trainers and doctors will be replaced by people who look and sound more like our friends. They’ll build big followings through less mainstream channels by championing moderate and practical ways of thinking about health, wellness, and mindfulness.

11. Real innovation in behavioral changes will occur offline. The successful consumer health companies of the future will ditch digital first and instead use the Internet as a complement to enable scale for programs in real life. Major social groups based around shared health activities and a new kind of health professional will both emerge.

12. Pharmacies, healthcare insurers, and retailers will become the biggest proponents of healthy living. And this move will be based on good business sense, not just goodwill.

13. Health will enter the political arena and become more heavily legislated than ever before. More politicians will jump on the Michael Bloomberg bandwagon and increasingly support legislation that punishes and taxes unhealthy foods to curb unhealthy activities. Health will become a hot-button issue for both major political parties.

14. The “Big Three” diet systems (Jenny Craig, Weight Watchers, and Nutrisystem) will go bye-bye. One will be rebranded and completely overhauled, one will cease to exist, and one will be acquired for spare parts.

15. A “trainer” will finally mean something again. A new, legitimate, and nationally recognized certification system for trainers will launch with a big splash as the government moves to bring transparency to one of the blackest holes in health.

16. The Food and Drug Administration will start truly regulating dietary supplements. Come on, it’s time. Companies like Vitamin Shoppe, GNC, and others will get hit hard.

17. New consumer health brands will win the future. Two or three entirely new consumer-facing health brands will become $1 billion businesses by 2016.

18. Corporate wellness will change forever. A business book on building an organization that puts its employees’ health first will be a national bestseller and spawn a catchphrase that will profoundly affect the modern workplace. “Sleep In” instead of “Lean In,” maybe? Similarly, a major financial organization will go on record to emphasize and endorse seven hours of sleep for its employees. Other majors will follow suit.

19. Celebrities who endorse junk food will suffer. Consumer backlash (not just legal recourse) against celebrity endorsements — such as LeBron James’ campaign for Bubblicious and Peyton Manning’s ads for Papa John’s — will continue to grow and force change.

20. Fast food will finally give in. Fast food companies like McDonald’s will begin to offer as many healthy options as unhealthy ones.

21. Health data tracking will become ubiquitous, and trackers will become a commodity. The form factor for fitness data tracking won’t just be wristbands. Clothes, shoes, phones, and possibly even contact lenses (or implanted chips) will replace wristbands.

22. Someone will develop a device similar to the Healbe GoBe that can measure people’s caloric intake via body temperature.

23. A company will introduce a way to invest in other people’s weight loss like the stock market. Think “The Biggest Loser” meets Kickstarter. Unfortunately, this would probably be a terrible thing.

24. Disney will announce an animated feature with a plus-sized princess as the protagonist.

Some of the predictions above may seem hopeful more than realistic, and I get that. But I also very much believe we’re headed in that direction. There’s already an extraordinary shift happening in people’s thinking about health and how they prioritize it — and it’s only the beginning. That said, though I’m definitively convinced that the next five years will be amazing, these predictions won’t become realities without failures along the way. The only way we’ll end up with a healthier, happier world is by taking one innovative step after another.

Agree or disagree? What did I miss? What did I get wrong?

Derek Flanzraich is an entrepreneur on a mission to help the world think about health in a healthier way. He is the founder and CEO of Greatist, a media startup working to make healthy living cool.