Cancer cases expected to rise among Filipinos


Asian Cancer Institute (ACI), a one-stop, integrated, multi-disciplinary cancer prevention and management facility located in the Philippines provides state-of-the-art, innovative and evidence-based treatment by a group of expert medical and allied cancer specialists. Having to avoid surmise diagnosis, ACI, is operating with four centers that offer easy access to screening and diagnostic procedures as well as individualized yet comprehensive cancer therapy and management.

Cancer being rampant in the country and in the whole world, ACI makes sure their doctors, nurses and medical practitioners including service focus on compassionate care for every patient providing a healing environment that comforts and heals the body as well as the spirit.

Cancer is affecting more and more Filipinos everyday. Here in the country at least 98,200 patients are diagnosed with this affliction every year. Of this number, over 59,000 individuals eventually die because of the disease, according to the Philippine Cancer Society.

 This number is still expected to rise dramatically as the World Health Organization (WHO) forecasts that cancer diagnosis will rise by 70 percent in the next two decades.  This translates to more deaths related to cancer in the coming years.

 What is more alarming is that the WHO says that over 60% of the world’s total new cases come from the continents of Africa, South America, and Asia, home of some of the world’s poorest populations. Patients from these geographic locations also account for 70 percent of the global deaths because of cancer.

Today, cancer is regarded as one of the leading causes of morbidity and mortality worldwide.

 Here in the Philippines, WHO estimates that 28,700 males and 27,900 females died of cancer last year. For men, lung cancer (24.3%), liver cancer (14.7%), and colorectal cancer (12.8%) were the deadliest. While breast cancer (27.7%), colorectal cancer (10.4%), and lung cancer (9.9%) are the most fatal types of cancer. In Asia, the Philippines has the highest case of breast cancer according to the Philippine Society of Medical Oncology.

Several factors can also heighten the chances of getting cancer. These include, tobacco use, alcohol use, unhealthy diet, and lack of physical activity. Cigarette smoking is the most dangerous of these risk factors and accounts for about 20 percent of the total cancer deaths worldwide. But if one leads a healthy lifestyle, WHO says that cancer deaths can be lessened by 30 percent.

 Cancer and mortality can also be significantly lessened if it is detected and treated at the earliest time possible. The most common types of cancer such as breast, cervical, colorectal, lung, oral, and prostate can be cured when detected early and treated according to globally-accepted best practices.

Changing the way we tackle cancer through integrated and multidisciplinary care to improve and transform cancer care and management here in the Philippines, the Asian Hospital and Medical Center (AHMC) will launch the Asian Cancer Institute (ACI) this July 23, 2015. ACI was created with the aim of providing modern services and advancing the rate of world-class scientific solutions, research and treatment for cancer patients.

“It is an integrated and multidisciplinary team approach to cancer care….given that all the disciplines and the services are housed in Tower Two of the Asian Hospital and Medical Center.  In this center we’re putting everything together in one place. It’s from preventive oncology to end-of-life care,” Dr. Corazon Ngelangel, Director of ACI said.

This multidisciplinary approach to cancer treatment and care is the most important facet of ACI. From day one of consultation with ACI, a team of experts coming from different fields sit and discuss every patient’s case, saving the patient from skipping from one doctor to another to make sure that their diagnosis is correct. This novel approach is also advantageous because all possible modes of treatment are laid out to a patient.

Apart from its mission to improve the way we treat and manage cancer, ACI also provides compassionate care to every cancer patient and a healing environment that comforts and heals the body as well as the spirit. The patient is assisted in every way possible with support groups, psychosocial support, and even spiritual advice. These are offered to both the patients and their family members.

“For multidisciplinary team approach to cancer care, you’re not only talking to one doctor with one specialty but you are talking to many doctors with different specialties who need to be caring for you. Cancer is multi-faceted in its treatment. You need surgery, you need drugs, you need support. So everything should be there at first diagnosis,” Ngelangel said.

ACI boasts of four different but integrated centers of excellence.  These are the Emmanuel Center which provides screening, diagnosis, and surgical care to patients with different malignancies; Conquer C Center mainly includes oncologists with specialized expertise in radiation therapy, nuclear oncology and interventional oncology; Chrys Center 1 provides Medical-Hematology-Pediatric oncology services,  the area of cancer dedicated to treating adult and pediatric patients, by using medications taken by mouth, injection, or infusion, including internal medicine and pediatric medicine interventions; and Chrys Center 2 which is dedicated to providing the highest quality Integrative, Supportive and Palliative Care Services.

Dr. Ngelangel said that these centers house everything that may be needed by the patient. This facility will be home to unparalleled medical expertise coming from some of the best medical professionals in the country. This is further enhanced with the promise of compassionate care for every cancer patient and their family. Because as Ngelangel puts it, “in cancer you often comfort and you sometimes really cure. That’s how oncology is, that’s how cancer management is.”

ASIAN HOSPITAL AND MEDICAL CENTER

2205 Civic Dr, Muntinlupa, 1780 Metro Manila
(02) 771 9000

Asian Hospital and Medical Center (AHMC) is a tertiary hospital accredited by the Joint Commission International (JCI), the world’s most prestigious accrediting body for health care organizations.

AHMC is a part of the Metro Pacific Hospital Group, the largest private hospital group in the Philippines managed by the Metro Pacific Investments Corporation (MPIC), the local unit of the First Pacific Group headed by Manuel V. Pangilinan.

Opened on May 11, 2002, the hospital with 289-bed capacity stands on a 17,250-square meter campus, carefully planned and specially designed to provide a healing environment, care and comfort, and ensure the safety of the patients, guests, and staff. There are also over 900 expert doctors from the different specialties who have been trained in top institutions worldwide and more than 300 nurses whose specializations include hemodialysis for patients requiring routine and intensive care; diagnostic procedures for breast lesions; supportive home care, pain management, and palliative medicine; cardiovascular surgery; and intensive care for cardiovascular and neurosurgical patients. Asian Hospital also has over 1,000 highly skilled employees and staff who provide high quality and compassionate patient care.

Press Release: Voke Delivers Natural Energy Tabs With Reload Membership Service


VOKE Tab
Voke Tab, maker of healthy energy tabs, is pleased to introduce the Voke Reload program, a membership service that delivers directly to customer doorsteps on a monthly basis. Voke is now easily accessible to people anywhere in the country, and athletes like Conrad Anker, Kit DesLauriers and Jimmy Chin are taking advantage of the Reload program.

“With a growing customer base that includes a diverse mix of people from elite athletes and firefighters to executives and doctors, demand for our product is outpacing our retail distribution,” says Kalen Caughey, Voke Tab founder and president. “When people integrate Voke into their daily life, they want to have simple, reliable access to Voke. Reload delivers that.”

Voke is a chewable tablet that delivers a boost of smooth, natural energy from a combination of organic guarana berry, organic acerola cherry and green tea leaf caffeine. The tabs are naturally sugar-free and contain no artificial sweeteners, colors or flavors.

“Voke is integral to my daily routine, whether I am on an expedition, in the office or hammering out a grueling travel schedule,” says renowned mountaineer Conrad Anker. “Reload is a convenient service that helps me spend more time focusing on my next adventure.”

Voke Reload is available at http://voketab.com/. You can also find Voke Tabs at over 150 retailers in the Pacific Northwest and Montana, and in select Whole Foods stores.

Voke Tab Natural Energy

About Voke® Tab

After years of competitive skiing, Kalen Caughey, founder of Voke Tab, was inspired to create a spill-proof, healthy energy alternative to provide portable fuel in the mountains. He teamed up with his father, Byron Caughey, a biochemist, to research an ideal combination of natural ingredients that would provide a balanced boost without sugar or artificial sweeteners. Choosing only healthy ingredients with scientifically backed benefits, Caughey created Voke Tab, and quickly gained a dedicated group of followers including numerous world-class athletes. To learn more about Voke, visit http://voketab.com/.

Study Finds Autistic Children More Sedentary


Bellicon USA

A recent Oregon State University study showed that autistic children tend to be significantly less active than their non-autistic peers. The study, which was published last fall in “Autism Research and Treatment,” showed that autistic children participated in 50 minutes less of moderate physical activity than typically-developed children, and spent 70 minutes more each day sitting.

Fortunately, the study also showed that autistic children were just as physically capable as their peers. “Our results are encouraging as they indicate that children and youth with an ASD (Autism spectrum disorder) show capacity to meet daily guidelines for physical fitness and activity.” You can read the full study HERE

If you are a parent or an occupational therapist looking for a ways to get a child with an ASD to be more active, consider rebounding on a bellicon. Bouncing is a health-boosting activity that children really enjoy, with or without developmental issues, but it also provides exceptional vestibular and proprioceptive feedback, making it particularly beneficial for children with an ASD.

Carrie Einck, a pediatric OT in Chicago, shares her experiences with the bellicon in this YouTube VIDEO

Get to read more about Bellicon’s Benefits through Http://www.Bellicon-USA.com

GSK partners with VMV Hypoallergenics: Fight against Cervical Cancer.


MAKATI CITY, PHILIPPINES—Every woman is at risk. Cervical cancer is a major problem for Filipino women: it is the second leading cause of cancer deaths among Filipinas, with seven dying of the dreaded disease every single day.[i] What’s more worrying is that two in three Filipinas diagnosed with cervical cancer may die within five years.[ii] Cervical cancer is a risk for women regardless of race, age, lifestyle or socio-economic status.[iii]

Cervical cancer occurs when abnormal cells develop and spread in the cervix, the entrance between the vagina and the uterus.[iv] 

GSK & VMV Hypoallergenics partnership on the fight vs Cervical Cancer
GSK & VMV Hypoallergenics partnership on the fight vs Cervical Cancer

The human papillomavirus (HPV), a very common virus, is the necessary cause of cervical cancer. It has been shown that 99.7 percent of cervical cancer patients are positive for HPV infection.[v] It is also estimated that up to 80 percent of women will be infected with HPV at some point in their lives.[vi]

While HPV is primarily transmitted via sexual intercourse, skin-to-skin genital contact is also a recognized mode of transmission.[vii],[viii],[ix] Lifestyle changes can help prevent the development of cervical cancer, such as being conscientious about one’s sexual activities. Beyond regular consultations and pap smears by your OB-GYN, vaccines that protect against cancer-causing HPV are also now readily available.

A risk regardless of age

Based on a study of 307 women in Ontario, the incidence of cancer-causing HPV infection is actually highest at the young ages of 15-19.[x] The World Health Organization Strategic Advisory Group of Experts (WHO-SAGE) on Immunization reiterates the importance of getting young girls protected through HPV immunization before their first exposure to HPV (i.e. before sexual contact), as young as 9 years old.[xi],[xii]

What about older women? The risk of persistent infection with cancer-causing HPV (which is necessary for cervical cancer to develop) increases with age, and is highest when a woman is over 66 years old.[xiii] Thus, screening is recommended starting age 21 to detect cervical abnormalities that precede actual cervical cancer.[xiv] Vaccination remains to be recommended for older women to prevent new HPV infections.

Power Over Cervical Cancer

Leading research-based pharmaceutical company GSK continues to ramp up its cervical cancer awareness efforts this year with the patient—the woman—always in mind. In the Philippines, the Power Over Cervical Cancer campaign urges Filipinas to realize that they are empowered—that they can do something to prevent the disease from happening to them, so they don’t miss out on a colorful life ahead or leave their loved ones behind.

Purple lips against cervical cancer

In commemoration of Cervical Cancer Awareness Month, GSK Philippines launched its partnership with cosmetics manufacturer VMV Hypoallergenics at a press event entitled Put On Your Power Pout!, held last May 28th at Makati Shangri-La Hotel. The partnership introduces a twist on spreading awareness: encouraging women to join the movement by wearing purple lipstick to show their support for the advocacy on cervical cancer prevention.

“Cancer is quite a distant concept for women who are well. What might be more important to them is keeping up with the latest trends, especially in fashion and beauty. The lipstick is a woman’s own—when she wears it, she makes a statement about herself. Through this partnership with VMV, we hope to drive women to make a statement against cervical cancer,” says Mark Castillo, GSK product manager.

Jacklyn Remo, assistant marketing manager for VMV Hypoallergenics, supports the movement: “We are fully committed toward this partnership with GSK Philippines. At VMV Hypoallergenics, we promise the safest, most proven effective care on the planet—and that extends to beauty. This unique combination of science, wellness and beauty means we also strongly stand for advocacies that help women, their health and happiness.”

Cervical Cancer: Fact or Myth

JOIN THE MOVEMENT NOW—take a photo of yourself wearing VMV Hypoallergenics’ Tutu or Chorus Line lipstick (or a photo of you holding your kiss mark from the lipstick) and post it on Instagram and Facebook with the hashtags #PowerPout and #PowerOverCervicalCancer!

A health service message brought to you by GSK. For further information on cervical cancer, please consult your doctor.

References:

[i] WHO/ICO Information Center on HPV and Cervical Cancer (HPV Information Centre). Human Papillomavirus and Related Diseases Report – Philippines. 2014.

[ii] Philippine Cancer Facts Estimtes. 2010.

[iii] Burd EM. Clin Microbial Rev 2003; 16:1-17.

[iv] National Cancer Institute. http://www.cancer.gov/ . “General Information About Cervical Cancer” http://www.cancer.gove/cancertopics/pdq/treatment/cervical/Patient/page1.

[v] Bosch FX et al. The causal relation between human papillomavirus and cervical cancer. J Clin Pathol 2002;55:244-65.

[vi] Bosch FX, de Sanjose S. Chapter 1: Human papillomavirus and cervical cancer-burden and assessment of causality. J Natl Cancer Inst Managr.

[vii] Antonsson A et al. J Clin Microbial 2003; 41:2509-14.

[viii] Winer RL et al. Am J Epidemiol 2003; 157:218-26.

[ix] Fairley CK et al. Epidemiol.Infect 1995; 115:169 76.

[x] Sellors JW et al. CMAJ 2003; 168:421-5.

[xi]WHO. Weekly epidemiological record no. 21 (23 May 2014). Available at http://www.who/int/wer. Accessed 19 September 2014.

[xii] WHO. Summary of the SAGE April 2014 meeting. Available at http://www.who.int/immunization/sage/meetings/2014/april/report_summary_april_2014/en/. Accessed 21 September 2014.

[xiii] Adapted from Castle P et al. JID. 2005; 191: 1808-16.

[xiv] National Cancer Institute. Pap and HPV Testing. Available at http://www.cancer.gov/types/cervical/pap-hpv-testing-fact-sheet. Accessed 21 May 2015.

Reebok unveils new ‘delta’ logo as the sportswear company moves from professional athletes to fitness buffs


In what’s only the second major change to the brand’s logo in its 121-year history, Reebok is debuting a new delta logo to be used on the company’s Crossfit gear.

The change is part of the brand’s move away from associating itself with professional athletes and towards what spokesmen call the sport of fitness.

‘For 30 years we’ve been successfully making products for elite athletes in every imaginable sport, but what we haven’t been able to do is inspire enough people to move,’ said Reebok Chief Marketing Officer Matt O’Toole in a promotional video on YouTube.

Scroll down for video

Makeover: Now they have opted for a 'Delta' symbol that looks very similar to that of the airline company by the same nameMakeover: Now they have opted for a ‘Delta’ symbol that looks very similar to that of the airline company by the same name

‘It’s an invitation for all of us to take part and fight against complacency for everyday people not just super stars and elite athletes,’ he said.

Founded in the United Kingdom, Reebok apparel featured a Union Jack flag from 1895 until 1986. It has featured a vector log ever since, but that insignia will now be phased out on all products with the exception of Reebok Classics, Ad Age reports.

The new delta logo will get a broad release on both footwear and apparel later this month.

Though Reebok has long partnered with and endorsed professional athletes in basketball, baseball, football, soccer, tennis, and hockey, it has repositioned itself in recent years. It gave up its NFL sponsorship deal in 2012. It has also bowed out on deals in favor of parent company, Adidas.

New look: Reebok's new Delta shoes will focus on reaching the fitness market

New look: Reebok’s new Delta shoes will focus on reaching the fitness market

Health conscious: 'What we haven't been able to do is inspire enough people to move,' said Reebok Chief Marketing Officer Matt O'Toole

Health conscious: ‘What we haven’t been able to do is inspire enough people to move,’ said Reebok Chief Marketing Officer Matt O’Toole

As professional connections dwindled, Reebok turned to making itself known as a brand for Crossfit, yoga, dance, and aerobics.

‘The Reebok Delta has three distinct parts each representing the changes — physical, mental and social — that occur when people push themselves beyond their perceived limits and embrace an active and challenging life,’ Reebok said in a press release.

After years of slow sales, Reebok saw a retail jump of 5 per cent in the most recent quarter. Executives claim the brand would see growth for the full year.

Icelandic Glacial Water: Pursue your Passion


Icelandic Glacial™, the super-premium natural spring water from Iceland, is inviting Americans to experience the “Icelandic Way” of life with the launch of its “Pursue your Passions” campaign , beginning on January 28th.  Iceland is a land of red-hot volcanoes and frozen glaciers. This beautiful, raw environment influences everything from the arts to the culinary tastes and strength of Iceland’s inhabitants. Icelanders live their lives without compromise and are passionate about the pursuit of their goals. This is evident by the disproportionate number of world-class athletes, world-renowned chefs and great artists that hail from this tiny island country. Icelandic Glacial is celebrating that determination with an ongoing series of contests that allow consumers to experience the “Icelandic Way” first-hand.

Icelandic Way

The first themed part in a year-long campaign series will celebrate Iceland’s fearless Viking heritage by focusing on strength and fitness.  Iceland’s Viking ancestors settled in a land where volcanoes and glaciers clashed. Because of this harsh environment, they developed a legendary will to survive and cultivated a culture of strength and fitness.  Participants in this first series will have a chance to travel to “The Land of Fire and Ice” to train with two-time CrossFit Games competitor, Frederik Aegidius, as he prepares to compete for Iceland in the 2014 games.  Frederik found inspiration in Iceland’s high-caliber athletes and strong dedication to health and fitness.  This coupled with the country’s notoriety for placing well in the games led to his decision to compete for Iceland this year.

“Icelandic Glacial is very proud of its strong heritage, and we want to share the benefits of this culture with consumers.  Currently, there is a lot of interest and curiosity about Iceland and we want to use this campaign to inspire people by showing them how Icelanders live their lives,” commented Jon Olafsson, chairman and co-founder, Icelandic Glacial.  “We’re very excited to partner with Frederik for the first part of this ongoing series.  The passion and dedication he exhibits for his sport is a great example of how to pursue one’s passion without compromise. It will truly be an eye-opening experience for someone to have the unique opportunity to personally train with him in Reykjavik.”

Beginning on January 28, 2014, U.S. consumers are invited to visit the Icelandic Glacial Facebook page to submit an overview detailing how they passionately pursue strength and fitness and why they want to train with Frederik in Iceland.  The entry phase will close on March 23rd and then the public will be invited to vote for the best candidate to send to Iceland to experience fitness the “Icelandic Way.”  While in Iceland, the winner will have three training sessions with Frederik at his box in Reykjavik.   To inspire consumers pursuing their fitness goals, Frederik will also post a series of tips and videos throughout the campaign on the Icelandic Glacial Facebook page.

“I am thrilled to represent Icelandic Glacial during this campaign to connect people with Icelandic heritage.  I am continuously inspired by the country and the passionate way its athletes tackle their goals.” commented Frederik Aegidius.  “I’m also eager to work with the winning participant in Iceland – being immersed in the Icelandic culture and surrounded by athletes who are completely dedicated to the sport is a life-changing experience.”

# # #

About Icelandic Glacial™

Icelandic Glacial™ is the super-premium natural spring water from the “Land Of Fire and Ice.”  Home to glaciers, spouting geysers, volcanoes and raging rivers, Iceland is one of the world’s cleanest ecosystems.  Icelandic Glacial™ is bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock.  The spring produces water so pure that nothing is added or taken away.  As a result, Icelandic Glacial™ possesses exceptional balance featuring a naturally low mineral content and a naturally high alkaline pH level of 8.4.

The Ölfus Spring is constantly replenished by rain, snow and ice-melt from the nearby mountains.  As such, it has been deemed certifiably sustainable by Zenith International, Europe’s leading beverage consultancy.  Icelandic Glacial™ is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation.  Icelandic Glacial™ uses 100% natural green energy to fuel production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

As a testament to its exceptional purity, Icelandic Glacial™ has been selected by Christian Dior as the exclusive hydration agent in the Diorsnow line of skin care products.  Icelandic Glacial™ is distributed in the United States by Anheuser-Busch InBev which holds a 20% ownership stake in the Company.

For more information, visit www.IcelandicGlacial.com. Follow us on Twitter @IcelandicWater and Facebook.com/IcelandicGlacial.

Petroleum Jelly Alternative: Waxelene Now Sold in Over 8000 Retail Outlets


Retailers and consumers have embraced the eco-friendly petroleum jelly alternative

Waxelene, the petroleum jelly alternative, today announced it is now being sold in over 8000 retail outlets across all 50 states and Canada.

Waxelene can be purchased through multiple on-line and in-store locations including select Whole Foods, Bed Bath & Beyond, Natural Grocers, Pharmaca, and the most recent addition, CVS/pharmacy stores.

 

“Waxelene was originally adopted by those who are strongly health and eco-conscious,” said Todd Cooper, CEO of Waxelene. “But the natural and organic ingredients combined with its efficacy for the treatment and relief of dry skin, diaper rash, and more has really appealed to a wide range of consumers. We have been working hard to make Waxelene easy to find and placing it on shelves in CVS/pharmacy stores will help us reach a much broader audience.”

 

With the summer approaching, consumers will want to be sure they stock up on Waxelene. The sun and surf can be tough on the skin. Waxelene’s Summer Skin Care Guide provides some examples of how this petroleum jelly alternative can be used to address common summer skin issues: https://waxelene.com/sites/default/files/SummerSkincareGuide.pdf

 

Waxelene is not just a replacement for petroleum-based products, it is a major improvement because it is noticeably more effective. Waxelene’s ingredients, vitamin E oil, beeswax, organic rosemary oil, and organic soy oil, are delicately balanced to synergistically care for your skin.These all-natural ingredients are combined using a patent pending aeration formula to create this amazing texture that won’t clog pores. Knowing that it is made in the USA with sustainable ingredients makes consumers feel good about using it every day from their head to their toes.

 

Visit the Waxelene website and type in your zip code on the Retail Locations page to find the location nearest you. https://waxelene.com/retail_locations

About Waxelene

Waxelene is the eco-friendly alternative to petroleum jelly. It has the same protective, waterproofing, moisturizing and soothing properties that doctors love, but contains no petroleum or hydrogenated oils. Waxelene’s ingredients include natural beeswax and oils like vitamin E and organic rosemary which soak in and nurture skin cells. Waxelene’s patent-pending aeration process gives it a silky smooth texture that won’t clog pores. Committed to the environment and healthy living, the makers of Waxelene endeavor to become more sustainable every day. From using natural and organic ingredients, to packaging in recyclable glass jars (no plastic!), to implementing energy-efficient practices, Waxelene is striving to do its part to prepare for a petroleum-free future. www.waxelene.com

 

Nike We Run 2013


nike

With the aim to inspire, motivate and unite Filipinos to move more, move better, Nike We Run MNL (Manila) returns for a third edition on December 1, 2013, as 15,000 runners are expected to take the streets of the historical Marikina City and run the 10km in celebration of the spirit of unity that is significantly Filipino.

“For this year’s race, we have incorporated the personality of the people of the Philippines to motivate and inspire them to lead a more active lifestyle. Filipinos are kindred spirits who, without hesitation, unite for a good cause and help each other. Taking this, we hope that every Filipino runner can inspire and motivate another and run the race together” says Courtney Cole-Faso, Country Marketing Manager, Nike Philippines.

 

In the spirit of unity, runners must sign up for the race with a “buddy”. This is to encourage runners to constantly motivate each other to achieve their goals in preparation for the 10km race. Nike will organize training sessions in November to help runners prepare for the race. The training sessions will be conducted in various locations around the city, and runners will participate in Nike Training Club, get tips from athletes and get an experience only Nike can bring.

Runners can also prepare for race day through the more than 18 million strong Nike+ community. The new Nike+ Challenges is a feature that allows runners to set a distance goal, invite Nike+ friends to join, and race to the virtual finish line. Users can determine the name of the Challenge, mileage goal, time period and participants. Additionally, a new chat feature allows friends to encourage each other and share tips throughout the Challenge. Runners can stay motivated by checking the live leader board to track progress and see where they rank amongst their friends.

Nike We Run MNL is part of Nike’s global We Run series which is aimed at celebrating, motivating and inspiring athletes from around the world. Manila will be one of 26 cities, with 350,000 runners taking over 3 billion strides during the course of the We Run race series motivated by Nike+ and Nike Running design innovations. Nike’s We Run races range in distance from 5K to a full marathon and reflect the unique enthusiasm of each city. From Sao Paulo, to Seoul, to Singapore, runners will be moved to action through a series of unique experiences. You can also follow the Nike We Run journey through an interactive map online as it passes through each city.

Online and in-store registrations will begin on October 25. Visit www.nike.com/events/register/werunmanila for registration details.

World Osteoporosis Day to be celebrated on Oct. 20 at SM Mall of Asia


WOD 2013 to promote importance of active lifestyle, proper diet for better bone health 

Inline image 1

(Manila, Philippines, October 17, 2013) — The importance of an active lifestyle and proper diet to maintain strong bones is the highlight of this year’s World Osteoporosis Day (WOD), which takes place on October 20. In the Philippines, Anlene invites families to join the special celebration at the SM Mall of Asia Music Hall featuring fun group activities and learning sessions.

Celebrated in over 90 countries, WOD is an annual, year-long global campaign for bone health. Started by the International Osteoporosis Foundation (IOF), the event is dedicated to raising awareness on the prevention, diagnosis, and treatment of osteoporosis and other bone diseases.

Organized by Anlene, the Philippine celebration of WOD 2013 will also focus on the mother’s role in promoting bone health. IOF and Anlene believe that mothers are the backbone of families throughout the world; hence, it is important to protect them as they age. WOD 2013 encourages families to fight lazy bones by leading an active lifestyle as well as taking calcium-rich food like milk to delay weakening of bones.

During the whole-day event on October 20, Anlene will formally launch “Kilos, Pamilya”, a healthy lifestyle movement that promotes strong bones and strong bonds.

Participants will get to meet the movement’s celebrity family ambassadors—Pia Magalona and daughters Maxene and Saab. “I am raising my family to be strong and resilient. As a mom, I lead by example. As parents, we are our children’s mentors,” Pia said. “We should be self-disciplined, enough to be able to enjoy the good things in life, by living the good life. We should stay active and mentally alert by getting enough rest, exercise, and having the correct diet. These are all important to maintain good health, especially for the bones.”

A bone health expert from the Asian Hospital and Medical Center will also give a lecture on how to properly care for the bones and shed light on why it is important to get off the couch and start leading an active lifestyle.

The WOD 2013 also includes fun activities for the whole family. The event will feature bone scanning sessions, zumba and aerobics classes, yoga, tai chi, and many more. Raffle prizes also await lucky participants. The event will be held from 7 am to 7 pm. Entrance is free.

The World Osteoporosis Day 2013 is co-presented by SM Mall of Asia and Gold’s Gym and supported by Asian Hospital and Medical Center, David’s Salon, Maynilad, Ever Bilena, Viajero. Special thanks to the Philippine Rugby Football Union and Peace Blossoms Internal Arts Society. Media partners include BusinessWorld, HerWord.com and Crossover 105.1. 

(For more information on WOD 2013, please visit www.facebook.com/AnlenePhilippines. You may also pre-register here.

All in for #mygirls


adidas proudly introduces its first Southeast Asia campaign for women, all in for #mygirls. The initiative is driven by a refreshed cross-category brand direction which centres on the key insight that girls in Southeast Asia rely on their peers and communities as a source of strength and play an instrumental role in inspiring each other to go all in, whatever their pursuits.

Created by women for women, #mygirls is about providing inspiration, support and motivation through the sharing of real stories of real women through multiple touch points, to encourage Southeast Asia girls to go all in for their sporting passions.

adidas teamed up with local ambassadors from across the region – Fay Hokulani (representing Malaysia and Singapore), Karylle (Philippines), Si Phitsinee Tanwiboon (Thailand), Maria Selena Nurcahya (Indonesia) and Nguyen Thi Kim Dung (Vietnam) – bringing them together on one social platform to connect and share their experiences, sporting passions and personal motivations to spur each other and other girls on in their individual pursuits.

#mygirls for Southeast Asia kicks off with the release of the Fall/Winter FW13 women’s training collection. The first phase is themed around the girls’ love for dance, and the campaign will be launched across the region on 1 September 2013 supported by Retail, PR, digital and online activations through adidas’ Facebook page. #mygirls for Southeast Asia is set to launch simultaneously in Singapore, Malaysia, Philippines, Thailand, Indonesia and Vietnam