Tag Archives: press release

Reebok unveils new ‘delta’ logo as the sportswear company moves from professional athletes to fitness buffs

In what’s only the second major change to the brand’s logo in its 121-year history, Reebok is debuting a new delta logo to be used on the company’s Crossfit gear.

The change is part of the brand’s move away from associating itself with professional athletes and towards what spokesmen call the sport of fitness.

‘For 30 years we’ve been successfully making products for elite athletes in every imaginable sport, but what we haven’t been able to do is inspire enough people to move,’ said Reebok Chief Marketing Officer Matt O’Toole in a promotional video on YouTube.

Scroll down for video

Makeover: Now they have opted for a 'Delta' symbol that looks very similar to that of the airline company by the same nameMakeover: Now they have opted for a ‘Delta’ symbol that looks very similar to that of the airline company by the same name

‘It’s an invitation for all of us to take part and fight against complacency for everyday people not just super stars and elite athletes,’ he said.

Founded in the United Kingdom, Reebok apparel featured a Union Jack flag from 1895 until 1986. It has featured a vector log ever since, but that insignia will now be phased out on all products with the exception of Reebok Classics, Ad Age reports.

The new delta logo will get a broad release on both footwear and apparel later this month.

Though Reebok has long partnered with and endorsed professional athletes in basketball, baseball, football, soccer, tennis, and hockey, it has repositioned itself in recent years. It gave up its NFL sponsorship deal in 2012. It has also bowed out on deals in favor of parent company, Adidas.

New look: Reebok's new Delta shoes will focus on reaching the fitness market

New look: Reebok’s new Delta shoes will focus on reaching the fitness market

Health conscious: 'What we haven't been able to do is inspire enough people to move,' said Reebok Chief Marketing Officer Matt O'Toole

Health conscious: ‘What we haven’t been able to do is inspire enough people to move,’ said Reebok Chief Marketing Officer Matt O’Toole

As professional connections dwindled, Reebok turned to making itself known as a brand for Crossfit, yoga, dance, and aerobics.

‘The Reebok Delta has three distinct parts each representing the changes — physical, mental and social — that occur when people push themselves beyond their perceived limits and embrace an active and challenging life,’ Reebok said in a press release.

After years of slow sales, Reebok saw a retail jump of 5 per cent in the most recent quarter. Executives claim the brand would see growth for the full year.

Icelandic Glacial™, the super-premium natural spring water from Iceland, is inviting Americans to experience the “Icelandic Way” of life with the launch of its “Pursue your Passions” campaign , beginning on January 28th.  Iceland is a land of red-hot volcanoes and frozen glaciers. This beautiful, raw environment influences everything from the arts to the culinary tastes and strength of Iceland’s inhabitants. Icelanders live their lives without compromise and are passionate about the pursuit of their goals. This is evident by the disproportionate number of world-class athletes, world-renowned chefs and great artists that hail from this tiny island country. Icelandic Glacial is celebrating that determination with an ongoing series of contests that allow consumers to experience the “Icelandic Way” first-hand.

Icelandic Way

The first themed part in a year-long campaign series will celebrate Iceland’s fearless Viking heritage by focusing on strength and fitness.  Iceland’s Viking ancestors settled in a land where volcanoes and glaciers clashed. Because of this harsh environment, they developed a legendary will to survive and cultivated a culture of strength and fitness.  Participants in this first series will have a chance to travel to “The Land of Fire and Ice” to train with two-time CrossFit Games competitor, Frederik Aegidius, as he prepares to compete for Iceland in the 2014 games.  Frederik found inspiration in Iceland’s high-caliber athletes and strong dedication to health and fitness.  This coupled with the country’s notoriety for placing well in the games led to his decision to compete for Iceland this year.

“Icelandic Glacial is very proud of its strong heritage, and we want to share the benefits of this culture with consumers.  Currently, there is a lot of interest and curiosity about Iceland and we want to use this campaign to inspire people by showing them how Icelanders live their lives,” commented Jon Olafsson, chairman and co-founder, Icelandic Glacial.  “We’re very excited to partner with Frederik for the first part of this ongoing series.  The passion and dedication he exhibits for his sport is a great example of how to pursue one’s passion without compromise. It will truly be an eye-opening experience for someone to have the unique opportunity to personally train with him in Reykjavik.”

Beginning on January 28, 2014, U.S. consumers are invited to visit the Icelandic Glacial Facebook page to submit an overview detailing how they passionately pursue strength and fitness and why they want to train with Frederik in Iceland.  The entry phase will close on March 23rd and then the public will be invited to vote for the best candidate to send to Iceland to experience fitness the “Icelandic Way.”  While in Iceland, the winner will have three training sessions with Frederik at his box in Reykjavik.   To inspire consumers pursuing their fitness goals, Frederik will also post a series of tips and videos throughout the campaign on the Icelandic Glacial Facebook page.

“I am thrilled to represent Icelandic Glacial during this campaign to connect people with Icelandic heritage.  I am continuously inspired by the country and the passionate way its athletes tackle their goals.” commented Frederik Aegidius.  “I’m also eager to work with the winning participant in Iceland – being immersed in the Icelandic culture and surrounded by athletes who are completely dedicated to the sport is a life-changing experience.”

# # #

About Icelandic Glacial™

Icelandic Glacial™ is the super-premium natural spring water from the “Land Of Fire and Ice.”  Home to glaciers, spouting geysers, volcanoes and raging rivers, Iceland is one of the world’s cleanest ecosystems.  Icelandic Glacial™ is bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock.  The spring produces water so pure that nothing is added or taken away.  As a result, Icelandic Glacial™ possesses exceptional balance featuring a naturally low mineral content and a naturally high alkaline pH level of 8.4.

The Ölfus Spring is constantly replenished by rain, snow and ice-melt from the nearby mountains.  As such, it has been deemed certifiably sustainable by Zenith International, Europe’s leading beverage consultancy.  Icelandic Glacial™ is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation.  Icelandic Glacial™ uses 100% natural green energy to fuel production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

As a testament to its exceptional purity, Icelandic Glacial™ has been selected by Christian Dior as the exclusive hydration agent in the Diorsnow line of skin care products.  Icelandic Glacial™ is distributed in the United States by Anheuser-Busch InBev which holds a 20% ownership stake in the Company.

For more information, visit www.IcelandicGlacial.com. Follow us on Twitter @IcelandicWater and Facebook.com/IcelandicGlacial.

Petroleum Jelly Alternative: Waxelene Now Sold in Over 8000 Retail Outlets

Retailers and consumers have embraced the eco-friendly petroleum jelly alternative

Waxelene, the petroleum jelly alternative, today announced it is now being sold in over 8000 retail outlets across all 50 states and Canada.

Waxelene can be purchased through multiple on-line and in-store locations including select Whole Foods, Bed Bath & Beyond, Natural Grocers, Pharmaca, and the most recent addition, CVS/pharmacy stores.


“Waxelene was originally adopted by those who are strongly health and eco-conscious,” said Todd Cooper, CEO of Waxelene. “But the natural and organic ingredients combined with its efficacy for the treatment and relief of dry skin, diaper rash, and more has really appealed to a wide range of consumers. We have been working hard to make Waxelene easy to find and placing it on shelves in CVS/pharmacy stores will help us reach a much broader audience.”


With the summer approaching, consumers will want to be sure they stock up on Waxelene. The sun and surf can be tough on the skin. Waxelene’s Summer Skin Care Guide provides some examples of how this petroleum jelly alternative can be used to address common summer skin issues: https://waxelene.com/sites/default/files/SummerSkincareGuide.pdf


Waxelene is not just a replacement for petroleum-based products, it is a major improvement because it is noticeably more effective. Waxelene’s ingredients, vitamin E oil, beeswax, organic rosemary oil, and organic soy oil, are delicately balanced to synergistically care for your skin.These all-natural ingredients are combined using a patent pending aeration formula to create this amazing texture that won’t clog pores. Knowing that it is made in the USA with sustainable ingredients makes consumers feel good about using it every day from their head to their toes.


Visit the Waxelene website and type in your zip code on the Retail Locations page to find the location nearest you. https://waxelene.com/retail_locations

About Waxelene

Waxelene is the eco-friendly alternative to petroleum jelly. It has the same protective, waterproofing, moisturizing and soothing properties that doctors love, but contains no petroleum or hydrogenated oils. Waxelene’s ingredients include natural beeswax and oils like vitamin E and organic rosemary which soak in and nurture skin cells. Waxelene’s patent-pending aeration process gives it a silky smooth texture that won’t clog pores. Committed to the environment and healthy living, the makers of Waxelene endeavor to become more sustainable every day. From using natural and organic ingredients, to packaging in recyclable glass jars (no plastic!), to implementing energy-efficient practices, Waxelene is striving to do its part to prepare for a petroleum-free future. www.waxelene.com


Nike We Run 2013


With the aim to inspire, motivate and unite Filipinos to move more, move better, Nike We Run MNL (Manila) returns for a third edition on December 1, 2013, as 15,000 runners are expected to take the streets of the historical Marikina City and run the 10km in celebration of the spirit of unity that is significantly Filipino.

“For this year’s race, we have incorporated the personality of the people of the Philippines to motivate and inspire them to lead a more active lifestyle. Filipinos are kindred spirits who, without hesitation, unite for a good cause and help each other. Taking this, we hope that every Filipino runner can inspire and motivate another and run the race together” says Courtney Cole-Faso, Country Marketing Manager, Nike Philippines.


In the spirit of unity, runners must sign up for the race with a “buddy”. This is to encourage runners to constantly motivate each other to achieve their goals in preparation for the 10km race. Nike will organize training sessions in November to help runners prepare for the race. The training sessions will be conducted in various locations around the city, and runners will participate in Nike Training Club, get tips from athletes and get an experience only Nike can bring.

Runners can also prepare for race day through the more than 18 million strong Nike+ community. The new Nike+ Challenges is a feature that allows runners to set a distance goal, invite Nike+ friends to join, and race to the virtual finish line. Users can determine the name of the Challenge, mileage goal, time period and participants. Additionally, a new chat feature allows friends to encourage each other and share tips throughout the Challenge. Runners can stay motivated by checking the live leader board to track progress and see where they rank amongst their friends.

Nike We Run MNL is part of Nike’s global We Run series which is aimed at celebrating, motivating and inspiring athletes from around the world. Manila will be one of 26 cities, with 350,000 runners taking over 3 billion strides during the course of the We Run race series motivated by Nike+ and Nike Running design innovations. Nike’s We Run races range in distance from 5K to a full marathon and reflect the unique enthusiasm of each city. From Sao Paulo, to Seoul, to Singapore, runners will be moved to action through a series of unique experiences. You can also follow the Nike We Run journey through an interactive map online as it passes through each city.

Online and in-store registrations will begin on October 25. Visit www.nike.com/events/register/werunmanila for registration details.

World Osteoporosis Day to be celebrated on Oct. 20 at SM Mall of Asia

WOD 2013 to promote importance of active lifestyle, proper diet for better bone health 

Inline image 1

(Manila, Philippines, October 17, 2013) — The importance of an active lifestyle and proper diet to maintain strong bones is the highlight of this year’s World Osteoporosis Day (WOD), which takes place on October 20. In the Philippines, Anlene invites families to join the special celebration at the SM Mall of Asia Music Hall featuring fun group activities and learning sessions.

Celebrated in over 90 countries, WOD is an annual, year-long global campaign for bone health. Started by the International Osteoporosis Foundation (IOF), the event is dedicated to raising awareness on the prevention, diagnosis, and treatment of osteoporosis and other bone diseases.

Organized by Anlene, the Philippine celebration of WOD 2013 will also focus on the mother’s role in promoting bone health. IOF and Anlene believe that mothers are the backbone of families throughout the world; hence, it is important to protect them as they age. WOD 2013 encourages families to fight lazy bones by leading an active lifestyle as well as taking calcium-rich food like milk to delay weakening of bones.

During the whole-day event on October 20, Anlene will formally launch “Kilos, Pamilya”, a healthy lifestyle movement that promotes strong bones and strong bonds.

Participants will get to meet the movement’s celebrity family ambassadors—Pia Magalona and daughters Maxene and Saab. “I am raising my family to be strong and resilient. As a mom, I lead by example. As parents, we are our children’s mentors,” Pia said. “We should be self-disciplined, enough to be able to enjoy the good things in life, by living the good life. We should stay active and mentally alert by getting enough rest, exercise, and having the correct diet. These are all important to maintain good health, especially for the bones.”

A bone health expert from the Asian Hospital and Medical Center will also give a lecture on how to properly care for the bones and shed light on why it is important to get off the couch and start leading an active lifestyle.

The WOD 2013 also includes fun activities for the whole family. The event will feature bone scanning sessions, zumba and aerobics classes, yoga, tai chi, and many more. Raffle prizes also await lucky participants. The event will be held from 7 am to 7 pm. Entrance is free.

The World Osteoporosis Day 2013 is co-presented by SM Mall of Asia and Gold’s Gym and supported by Asian Hospital and Medical Center, David’s Salon, Maynilad, Ever Bilena, Viajero. Special thanks to the Philippine Rugby Football Union and Peace Blossoms Internal Arts Society. Media partners include BusinessWorld, HerWord.com and Crossover 105.1. 

(For more information on WOD 2013, please visit www.facebook.com/AnlenePhilippines. You may also pre-register here.

All in for #mygirls

adidas proudly introduces its first Southeast Asia campaign for women, all in for #mygirls. The initiative is driven by a refreshed cross-category brand direction which centres on the key insight that girls in Southeast Asia rely on their peers and communities as a source of strength and play an instrumental role in inspiring each other to go all in, whatever their pursuits.

Created by women for women, #mygirls is about providing inspiration, support and motivation through the sharing of real stories of real women through multiple touch points, to encourage Southeast Asia girls to go all in for their sporting passions.

adidas teamed up with local ambassadors from across the region – Fay Hokulani (representing Malaysia and Singapore), Karylle (Philippines), Si Phitsinee Tanwiboon (Thailand), Maria Selena Nurcahya (Indonesia) and Nguyen Thi Kim Dung (Vietnam) – bringing them together on one social platform to connect and share their experiences, sporting passions and personal motivations to spur each other and other girls on in their individual pursuits.

#mygirls for Southeast Asia kicks off with the release of the Fall/Winter FW13 women’s training collection. The first phase is themed around the girls’ love for dance, and the campaign will be launched across the region on 1 September 2013 supported by Retail, PR, digital and online activations through adidas’ Facebook page. #mygirls for Southeast Asia is set to launch simultaneously in Singapore, Malaysia, Philippines, Thailand, Indonesia and Vietnam

Subic Fitness Festival 2013: Inaugaral Event, Registration in August

SFF Banner

Philippines’ maiden run of the Biggest Fitness Festival integrating togetherness, sportsmanship, awareness, and fellowship; building stamina, endurance, flexibility and overall ability and mobility for the mind, body, and soul.

Registration opens in August for the November 15-17, 2013 event; Expect 50,000 participants, attendees and guests.

F & F Events International, a premier lifestyle,endurance, health and wellness, sports management firm announced the launch of Philippines Biggest Fitness Festival 2013 in the yet to be called as the Sports Capital of theCountry, Subic Bay Metropolitan Authority (SBMA) in Olongapo City, Central Luzon on November 15-17, 2013. Partnered together with the support of SBMA, Harbor Point Ayala Mall, Camayan Beach Resort Club and Ocean Adventure; the event will be welcoming attendees from all over the region, to be participated by 50,000 registrants for the different disciplines known in the country.

Fruitful Partnership with Camayan Beach Resort and Ocean Adventure
Fruitful Partnership with Camayan Beach Resort and Ocean Adventure

The Subic Fitness Festival 2013 marks the first-ever festival in Olongapo wherein the first Tandem Invitational triathlon will take place, a well-conceptualized non-traditional victory night run, special appeared yogi guru to be attended leading the yoga super class, health and wellness expo situating 100 exhibitors, certification programs from Pilates Core Nation, the infamous Zumba Fitness Parties and more…

MOA Signing SFF
MOA Signing of Partners and Friends, a well attended Press Launch held at New Orleans, BGC on 16 July 2013

A weekend filled with celebration and togetherness.

Working in partnership with known trainers, instructors and athletes – The Subic Fitness Festival 2013 inaugural event has induced components continuing to support the health, wellness, fitness and soul enrichment, encouraging more and more people to live the healthy lifestyle.

Fitness is the new Fashion, it’ll never fail.

Get to know more about The Biggest Fitness Festival through their Social Media Sites:

Twitter: @SubicFitFest

Instagram: @SubicFitFest

Facebook: Http://www.facebook.com/SubicFitFest

Subic Fitness: Transit Gym for the Triathletes and Fitness Curious Crowd

Transit Gym

The Transit Gym is set to open its services on 8 June 2013 for athletes and those who would want to adopt and experience the use of fitness equipment to supplement their lifestyle.

One of the highlights of the Transit Gym is the bike rack wherein triathletes may park their bikes securely in order for them to eat and freely go around Harbor Point Mall without worrying an inch about their well-invested ride.

Acquired anything from the Mall? Present the receipt and get a free pass.

Together with Chris Sports and FTX Fitness Exchange, the team of trainers and the best in the fitness equipment, Chris Sports will be operating from 10AM TO 9PM at the promenade of Harbor Point Mall.

Transit Gym will be open throughout the day for athletes, guests and curious folks who would want to try the kettle bells, rip60, sklz and incorporate a good stretch or work out after a good road training guided by the trainers to ensure safety and support.

FTX Fitness Exchange Managing Partner, Reijo Del Prado said: “We want people to realize that fitness is for everyone and get rid of the misconception that you need to train for hours to keep fit. We want people to engage the healthy lifestyle by encouraging them on short activities together with us and the triathletes are the best in inspiring and motivating any crowd.”

“For the triathletes, this is our way of extending a solution to what seemed to be missing – security for the bikes and get to eat or be with their family within Subic freely without worrying. We aim to bring people together, support and motivate,” He added.

Transit Gym will be offering exercises people may engage in. The personal trainers and attendants will conduct personal fitness programs and signature circuits for the curious crowd or those who are already into fitness.

Bike Lodge
Photo by: Kassy Pajarillo

“This is also our way of encouraging athletes and letting them know that we support Fitness. We are also arranging the biggest fitness festival, which will be held on November 15 to 17,” said Connie Fortich, FTX Fitness Exchange Manager and rip60 Fitness Trainer Ambassador.

For more information, please visit and follow TRANSIT GYM on Facebook and on Twitter (@TransitGym)

Holidays Weigh ‘Heavy’ on Women’s Waistlines



Jenny Craig and FITNESS Magazine Survey Reveals 47% of Women Admit to Gaining 4-5 Pounds During the Holidays



Carlsbad, Calif., and New York, NY — (December 5, 2012) —The holidays can be a hectic time, and for many women, the stress takes a toll on their waistlines, says a new survey from FITNESS Magazine and Jenny Craig.  According to results, even though the majority of women have been on at least one diet during the past two years, nearly half (47 percent) admit to gaining an average offour to five pounds during the holiday/winter months.


“The holidays can be a difficult time as there are so many delicious options at parties and dinners,” said Barbara Rolls, Professor of Nutritional Sciences and the Helen A. Guthrie Chair in Nutrition at The Pennsylvania State University and founder of the Volumetrics® Approach to eating, exclusively featured in the Jenny Craig program.  “Moderation is key. You can enjoy your favorite holiday treats, but do so in smaller portions and be sure to fill up on lots of lower-density foods such a big salad. Just hold the creamy dressing.”

According to the survey data, rich comfort food and an increase in social gatherings were the primary culprits for weight gain. Nearly two-thirds of women (61 percent)noted that they could not resist the allure of tasty treats often available during the holiday season. Increased stress, limited selection of fresh fruit and vegetables, and decreased activity (due to a slump in motivation) also factored into cold-weather weight gain. Sixty-six percent cited that they are less motivated to be physically active during the winter months.

FITNESS Magazine and Jenny Craig have teamed up to offer some tips so consumers can still indulge while avoiding the bulge:

  • Fill your plate with healthy fruits and veggies  Losing and maintaining a healthy weight is all about moderation, not deprivation. Barbara Rolls’ Volumetrics® Approach, which is exclusive to the Jenny Craig program, includes suggestions such as eating an apple or drinking a hot cup of chicken broth before heading to a social gathering. You will be less hungry and more prone to choose healthier options such as shrimp cocktail, crudité and fruit skewers, which you can eat in abundance.


  • Eat one treat — Choose one “splurge” on the entire buffet table to eat and then choose healthier options for the remainder of your plate. This way, you still feel like you can participate in the festivities, without the consequences later. A splurge, for example, would be a small slice of cheesecake, a chocolate truffle or a glass of wine or champagne.


  • Have a game plan in advance — Having a game plan before you go to a dinner or holiday party can make all the difference. Jenny Craig offers consultants who can help plan out your meals or adjust your activity levels, so that you can enjoy your celebrations and avoid having to think on your feet about what you’re going to eat.


  • Sneak in a workout without even feeling it – During the holidays, it can be easy to lose motivation to stay active, especially during the winter months. Since physical activity is so important to achieving and maintaining a healthy weight, stay inspired by trying a new class, taking a walk at lunch with friends or even doing some laps around the office to burn a few extra calories around the holidays. This is of course, in addition to regular, moderate exercise two to three times per week.


  • Yes, you can drink alcohol and lose weight – Most traditional cocktails average more than 250 calories, so look for lower-calorie options. A wine spritzer is approximately 60 calories. Or, opt for celebratory champagne; an average flute is about 80-100 calories. Also, remember to hydrate yourself – you can still feel festive by enjoying a sparkling water with cranberry.


  • Be the friend you want to have! –Before you head over to a holiday party, call the host to see if they want you to bring over a healthy option, such as a hummus and veggie platter. That way, you know you will be able to fill your plate with something tasty without loading up on the calories and will help your friends do the same.



“We hope that these survey results empower consumers to take a proactive approach when it comes to managing their weight during the holidays,” said Dana Fiser, CEO of Jenny Craig. “Jenny’s one-on-one consultations provide clients with successful strategies to create a healthy relationship with food, while encouraging moderate activity and a balanced approach to living, which can help achieve and maintain a healthy weight. In fact, Jenny clients lose three times more weight than dieting on their own.”*


Get Excellence And Energetic Workouts With These Ellipticals

As more people get tuned to the benefits of living healthy through a health and wellbeing regimen that entails exercise, they turn to a number of exercise aids, including elliptical machines to help them achieve their goals.

Elliptical machines are popular as an excellent way to manage weight and improve heart health. In fact, the primary function of an elliptical machine is to strengthen the heart’s muscles through appropriate, measured stress thereby improving proper functioning of the body’s cardiovascular system. In terms of warding off extra pounds, ellipticals help blast fat from the glutes, quads, hamstrings, flexors, and the calves. These machines are also great at helping burn calories that leads to weight shedding.

It’s important to know however that not all elliptical machines are created equal, and when it comes to top quality and functionality, Nordictrack has a range of top-class machines to suit the varying needs of individuals. For those wishing to obtain an elliptical machine, a view of options on Nordictrack.com can provide information and insight toward making the best choice possible. Ellipticals from Nordictrack.com present the health seeker with options to fit a wide range of needs and a broad scope of budgets.

While all ellipticals from Nordictrack.com are excellent at helping the health conscious achieve their exercise goals, each has been designed with machine-specific features that target the different and unique needs of various users. Here is some insight on some of the rock star ellipticals that are available at Nordictrack.com.

-The FreeStrider 35 Si with iFit elliptical machine features iFit technology that offers users customizable workout options that include virtual locations powered by Google Maps. The wireless technology built into this powerful machine also features training by popular workout professional, Jillian Michaels and Performance Workouts by several other expert trainers.

This great machine also offers users the power to zone in on up to 15 trouble spot areas of the body. Users just select the target muscle group and the machine adjusts resistance accordingly.

Defining upper body areas such as the chest, arms and shoulders with the Dual-Action Upper-Body Arms system, and set the machine to a range of stable and comfortable positions with ergonomically designed oversized pedals.

The music port that is iPod compatible, real time stride monitoring console, a cooling workout fan, heart rate monitor, and the Graffix brand LCD display that makes reading console information clear and easy, are some of the other features of the machine. The FreeStrider 35 Si with iFit elliptical machine is available on Nordictrack.com for $2,499.

-Nordictrack.com invites viewers to “get unbeatable results for an unbeatable price” with the E 9.0 Elliptical for just $849, sale price.

This machine is iFit compatible, and has thirty body-workout options through special built-in apps. These versatile apps customize exercises to target both upper and lower body areas. Two convenient hand grip sensors and continuous display of heart rate on the console makes exercising easier and more efficient.

The E 9.0 Elliptical allows users to change resistance and ramp settings without a break in stride with the hands “Quick Touch In-Handle Controls”. Other great features of this machine include “Soft touch upper body grips”, a port that allows for the use of an iPod, and easy-slide built-in wheels to move the machine seamlessly from one place to another.
About the Author:

Joyce G. is a professional health blogger and writer. She currently partners with Nordictrack.com in raising awareness about the importance of health and fitness. NordicTrack has come to symbolize the means for serious athletes and fitness-buffs alike to “get ready for adventure,” whatever that may be. For more information on these two ellipticals and others from among the superior range of ellipticals from Nordictrack.com