Spira Footwear Launches a Performance-Based Guarantee “Take the Spira Challenge”


Spira Footwear (www.spira.com) announced today a new initiative that allows participants to put their specialty running shoes to the test in USA Track and Field sanctioned road races nationwide. The campaign can be found at http://www.spirachallenge.com. The “We’re Betting On You” campaign is a partnership between Spira and HealthWagers, a Dallas based company that provides … Continue reading Spira Footwear Launches a Performance-Based Guarantee “Take the Spira Challenge”

Nestlé Fitnesse 14-days Challenge: The Flat Belly Program


Nestle Fitnesse, the Low-Fat Whole Grain Cereal has been promoting their 14-days challenge for years albeit  Kelloggs has the Special K, a similar program,  the first in the US sometime years ago (I remember requesting my Aunts from the States to send me huge boxes of Bran Cereal to participate in the challenge circa 98-99) what … Continue reading Nestlé Fitnesse 14-days Challenge: The Flat Belly Program