Run Launch: Barefoot Revolution Hits Philippines


Photo Courtesy to DaddyJoey.com

Barefoot Revolution Hits Philippines

The past years have certainly brought many revolutionary changes to the world. A prime example is the way people use shoes. For thousands of years, people have grown accustomed to wearing closed footwear. When Vibram founder Vitale Bramani invented the first rubber soles for mountaineering boots in 1935, it was the beginning of a revolution.   More than 70 years later, Vibram is still known around the world as the undisputed leader in soling technology for a wide range of quality performance footwear.   Today, Vibram manufactures more than 34 million soles annually for more than 1,000 premium footwear brands worldwide such as Nike, Merrell, Ferragamo, Gucci, Cole Haan and Prada, to name a few.

The year 2006 marked the barefoot revolution as Vibram finally unveiled VIBRAM FIVEFINGERS, a unique footwear design that mimics the feeling of being barefoot. It allowed people to experience the sensation and freedom of going barefoot with the protection and sure-footed grip of a Vibram sole.  Made by abrasion-resistant stretch polyamide fabric and Vibram TC-1 performance rubber weighing 5.3oz. each, Vibram Five Fingers immediately took the world by storm, catching especially the eyes and feet of athletes and sports aficionados. This led to being awarded as one of Time Magazine’s Best Inventions of 2007. To date, the barefoot revolution has invaded Europe, North America, Australia and very recently — Asia.

This year, the barefoot revolution reaches local shores, aiming to change the lifestyle of the active Filipino one foot at a time. Barefootwear Inc, the company that distributes the ingenious footwear in the country, recently held a sports-themed media launch at the Metropolitan Club, Rockwell Makati.  The event gathered athletes, sports fanatics, celebrities and select health, sports, and fashion media personalities. Gracing the event were celebrity athletes Lorraine Lapus of the Philippine Sufring Academy, Corey Wills of Pulse Yoga, former Olympian Eric Buhain, multi sport coach and athlete Joseph Pagulayan, ultramarathoner Ronald Declarador, and Frisbee star Reema Chanco who all profess to Vibram Five Finger’s many advantages.  They related their experiences with the very unique footwear, proving the versatility of this new product. The launch highlights also included the Kettlebell demonstration by the Philippine Kettlebell Club, headed by Nico D’haenen and Running demos by the TRIMAC coaches, headed by Jay Valencia.  The activities demonstrated the many benefits of the Vibram Five Fingers such as better flexibility, stronger muscles, and improved posture among others. Guests were able to try first hand barefooting while engaging in these activities.

With only just a few months of being available in the country, expect more from Vibram Five Fingers as it continues to break new grounds.  As Barefootwear Inc.’s Marketing Manager Cherry Ermita puts it “The Filipino will never walk the same way again”.

Thank you Vibram Five Fingers for my new pair of Sprints, it’s perfect for my TRX Suspension Training.

The Vibram Five Fingers store is located at Level R1 Bridgeway in PowerPlant Mall, Rockwell. For inquiries, call (02) 513-1449 or e-mail marketing@barefootwearinc.com. You could also visit the official website at http://www.barefootwearinc.com.

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