Universal Sports To Air Coverage of 2014 ASICS LA Marathon


Get yourselves updated and watch the coverage of Universal Sports Coverage on March 9!                           

  Network Also Announces April “Marathon-A-Thon” Programming Highlighted by the Legendary Boston Marathon on April 21

Universal Sports Network, the year-round destination for Olympic, endurance and action sports, will air the 2014 ASICS LA Marathon this Sunday, March 9, at 3 PM ET. The network’s exclusive national TV coverage will showcase the 26.2-mile race featuring 25,000 runners traversing from stadium to sea, as they run from Dodger Stadium to the Pacific Ocean. The course has been certified by USA Track & Field and serves as a qualifier for the Boston Marathon. 

 

The Network also announced April’s “Marathon-A-Thon” schedule highlighted by its exclusive LIVE national coverage of the 2014 Boston Marathon on Monday, April 21, starting at 8:30 AM ET. In addition to the 118th running of the Boston’s epic event, April’s Marathon-A-Thon features the 2014 Paris, London and Rotterdam races and encore presentations of some of the world’s best marathons every Monday from 8 PM to 2 AM ET.

 

Universal Sports Network Broadcast Schedule: 2014 Marathons

All times Eastern – Subject to change 

 

Date                                      Time                                                      Event

Sun., Mar. 9                        3 PM ET (SDD)                                   2014 ASICS LA Marathon

Sun., Apr. 7                         2:30 AM ET LIVE                                2014 Paris Marathon

Sun. Apr. 13                        4 AM ET LIVE                                      2014 Virgin London Marathon*

Sun., Apr. 13                      10 AM ET (SDD)                                 2014 Rotterdam Marathon

Mon., Apr. 21                    8:30 AM ET LIVE                                2014 Boston Marathon*

Sat., May 31                       11 AM ET                                             2014 Stockholm Marathon

Sun., Sep. 28                      TBD                                                        2014 BMW Berlin Marathon*

Sun., Oct. 19                       TBD                                                        2014 Amsterdam Marathon

 

* World Marathon Major

 

SDD=Same Day Delay

                                   

About Universal Sports

Universal Sports Network, a partnership between NBC Sports and InterMedia Partners, LP, is the premier multi-platform media destination for Olympic-related sports programming in the United States.  Offering more than 1,200 hours of original programming each year, Universal Sports has exclusive rights to world and national championship events in a wide array of sports, including swimming, track and field, gymnastics, cycling, skiing, figure skating and rugby. Whether on television, online, or on the go with mobile and tablet applications, Universal Sports offers a four-screen experience to fans of global sports every day of the year. For more information, please visit UniversalSports.com.


Icelandic Glacial™, the super-premium natural spring water from Iceland, is inviting Americans to experience the “Icelandic Way” of life with the launch of its “Pursue your Passions” campaign , beginning on January 28th.  Iceland is a land of red-hot volcanoes and frozen glaciers. This beautiful, raw environment influences everything from the arts to the culinary tastes and strength of Iceland’s inhabitants. Icelanders live their lives without compromise and are passionate about the pursuit of their goals. This is evident by the disproportionate number of world-class athletes, world-renowned chefs and great artists that hail from this tiny island country. Icelandic Glacial is celebrating that determination with an ongoing series of contests that allow consumers to experience the “Icelandic Way” first-hand.

Icelandic Way

The first themed part in a year-long campaign series will celebrate Iceland’s fearless Viking heritage by focusing on strength and fitness.  Iceland’s Viking ancestors settled in a land where volcanoes and glaciers clashed. Because of this harsh environment, they developed a legendary will to survive and cultivated a culture of strength and fitness.  Participants in this first series will have a chance to travel to “The Land of Fire and Ice” to train with two-time CrossFit Games competitor, Frederik Aegidius, as he prepares to compete for Iceland in the 2014 games.  Frederik found inspiration in Iceland’s high-caliber athletes and strong dedication to health and fitness.  This coupled with the country’s notoriety for placing well in the games led to his decision to compete for Iceland this year.

“Icelandic Glacial is very proud of its strong heritage, and we want to share the benefits of this culture with consumers.  Currently, there is a lot of interest and curiosity about Iceland and we want to use this campaign to inspire people by showing them how Icelanders live their lives,” commented Jon Olafsson, chairman and co-founder, Icelandic Glacial.  “We’re very excited to partner with Frederik for the first part of this ongoing series.  The passion and dedication he exhibits for his sport is a great example of how to pursue one’s passion without compromise. It will truly be an eye-opening experience for someone to have the unique opportunity to personally train with him in Reykjavik.”

Beginning on January 28, 2014, U.S. consumers are invited to visit the Icelandic Glacial Facebook page to submit an overview detailing how they passionately pursue strength and fitness and why they want to train with Frederik in Iceland.  The entry phase will close on March 23rd and then the public will be invited to vote for the best candidate to send to Iceland to experience fitness the “Icelandic Way.”  While in Iceland, the winner will have three training sessions with Frederik at his box in Reykjavik.   To inspire consumers pursuing their fitness goals, Frederik will also post a series of tips and videos throughout the campaign on the Icelandic Glacial Facebook page.

“I am thrilled to represent Icelandic Glacial during this campaign to connect people with Icelandic heritage.  I am continuously inspired by the country and the passionate way its athletes tackle their goals.” commented Frederik Aegidius.  “I’m also eager to work with the winning participant in Iceland – being immersed in the Icelandic culture and surrounded by athletes who are completely dedicated to the sport is a life-changing experience.”

# # #

About Icelandic Glacial™

Icelandic Glacial™ is the super-premium natural spring water from the “Land Of Fire and Ice.”  Home to glaciers, spouting geysers, volcanoes and raging rivers, Iceland is one of the world’s cleanest ecosystems.  Icelandic Glacial™ is bottled at the source from Iceland’s legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock.  The spring produces water so pure that nothing is added or taken away.  As a result, Icelandic Glacial™ possesses exceptional balance featuring a naturally low mineral content and a naturally high alkaline pH level of 8.4.

The Ölfus Spring is constantly replenished by rain, snow and ice-melt from the nearby mountains.  As such, it has been deemed certifiably sustainable by Zenith International, Europe’s leading beverage consultancy.  Icelandic Glacial™ is further distinguished as the world’s first certified carbon neutral natural spring bottled water for product and operation.  Icelandic Glacial™ uses 100% natural green energy to fuel production delivering a premium bottled water to discerning consumers around the world while maintaining a “net zero” carbon footprint.

As a testament to its exceptional purity, Icelandic Glacial™ has been selected by Christian Dior as the exclusive hydration agent in the Diorsnow line of skin care products.  Icelandic Glacial™ is distributed in the United States by Anheuser-Busch InBev which holds a 20% ownership stake in the Company.

For more information, visit www.IcelandicGlacial.com. Follow us on Twitter @IcelandicWater and Facebook.com/IcelandicGlacial.

Petroleum Jelly Alternative: Waxelene Now Sold in Over 8000 Retail Outlets


Retailers and consumers have embraced the eco-friendly petroleum jelly alternative

Waxelene, the petroleum jelly alternative, today announced it is now being sold in over 8000 retail outlets across all 50 states and Canada.

Waxelene can be purchased through multiple on-line and in-store locations including select Whole Foods, Bed Bath & Beyond, Natural Grocers, Pharmaca, and the most recent addition, CVS/pharmacy stores.

 

“Waxelene was originally adopted by those who are strongly health and eco-conscious,” said Todd Cooper, CEO of Waxelene. “But the natural and organic ingredients combined with its efficacy for the treatment and relief of dry skin, diaper rash, and more has really appealed to a wide range of consumers. We have been working hard to make Waxelene easy to find and placing it on shelves in CVS/pharmacy stores will help us reach a much broader audience.”

 

With the summer approaching, consumers will want to be sure they stock up on Waxelene. The sun and surf can be tough on the skin. Waxelene’s Summer Skin Care Guide provides some examples of how this petroleum jelly alternative can be used to address common summer skin issues: https://waxelene.com/sites/default/files/SummerSkincareGuide.pdf

 

Waxelene is not just a replacement for petroleum-based products, it is a major improvement because it is noticeably more effective. Waxelene’s ingredients, vitamin E oil, beeswax, organic rosemary oil, and organic soy oil, are delicately balanced to synergistically care for your skin.These all-natural ingredients are combined using a patent pending aeration formula to create this amazing texture that won’t clog pores. Knowing that it is made in the USA with sustainable ingredients makes consumers feel good about using it every day from their head to their toes.

 

Visit the Waxelene website and type in your zip code on the Retail Locations page to find the location nearest you. https://waxelene.com/retail_locations

About Waxelene

Waxelene is the eco-friendly alternative to petroleum jelly. It has the same protective, waterproofing, moisturizing and soothing properties that doctors love, but contains no petroleum or hydrogenated oils. Waxelene’s ingredients include natural beeswax and oils like vitamin E and organic rosemary which soak in and nurture skin cells. Waxelene’s patent-pending aeration process gives it a silky smooth texture that won’t clog pores. Committed to the environment and healthy living, the makers of Waxelene endeavor to become more sustainable every day. From using natural and organic ingredients, to packaging in recyclable glass jars (no plastic!), to implementing energy-efficient practices, Waxelene is striving to do its part to prepare for a petroleum-free future. www.waxelene.com

 

Sweaty Betty: Fashion Meets Functionality


ImageMore and more women are incorporating activities to unload stress, give time for themselves and get their health back to tiptop shape. Gone are those days when loose shirts and sweat pants used to dominate studios and gyms; women choose what’s presentably fashionable and has more functionality rather than just a pair of workout apparel. In United Kingdom, Sweaty Betty has been the top notch choice of apparel. The Natural Fabrics and seamlessly engineered details of the key components of the yoga ranges; the sensitive fabrics and Q-skin technology ensures confidence in practice.

The Yoga designs connects to the hue of the earth: neutral palette. With the wide range choice of sporting activities; the apparel’s flexibility is abundant.

Get to use sleek and comfortable clothing according to your desired sporting activities: Indoor, Outdoor training, Triathlon (Swim, Bike, Run), Dance, Tennis and Snow cover-ups.

Regardless if you aim to lose weight, gain flexibility, or get to firm up that toned body. A women’s motivation comes on how good they look in the outside as much as they aim to get better inside.

Still seemed to be confused on what clothing you’d need for your activities? You may read through the depository of advises Sweaty Betty has under the Knowledge section.  A brand tailored for her, for You.

Why Its Important for Athletes to be Insured, Covered and Safe


Insurance doesn’t have to be merely for possessions should an accident occur. For athletes, insurance can be a method to promote sustainability during an injury or a way to pay for treatment should something happen. You should never gamble with a lifestyle and need to do everything you can to prevent yourself from retiring early due to physical complications. Why is this insurance of your physical attributes so important?

1. Paycheck - If you’re paid for your physical abilities such as professional sports or the like, your ability to play may affect your income. The worse you play because of a physical injury, the less desirable you are. No one wants to hand over a great deal of cash to someone that can’t play up to his or her expectations. As an athlete, your body is your most important possession and not keeping it well maintained and safe could alter your way of life in ways you may not even realize.

2. Early Retirement - Too many injuries of a certain kind or a severe crippling circumstance can end your career as an athlete. Too many individuals, both professional and amateur, have had to retire earlier than they wanted due to the inability to perform required functions. Although some of these athletes had a safe fallback plan such as a secondary career in order to pick up the slack, many did not. Without certain physical coverage, you may not be able to get the treatment you need should something bad happen. Some plans will even compensate some of your pay in order to help you get back into the world of employment.

3. Unforeseen Circumstances - Insuring yourself is more than just merely protection against accidental injuries such as tripping over a bike and breaking your leg. It is protection against the other human elements. Most people don’t believe they’re going to be in an automobile accident until someone runs a stop sign. You shouldn’t put such complete and utter faith in humanity’s ability to be observant. An ice-covered road and a car traveling at 30 miles per hour can easily put an end to your athletic career.

4. Casual and Amateur Athletes Beware - You don’t have to be a paid professional athlete in order to be subjected to the same injuries. Perhaps you trip and break your ankle during a jog around the block. Injuries can happen virtually anywhere and without proper insurance, your household income could be diminished by your time off from work. Regardless of the activity, putting physical strain on your body always runs a risk of injuring your body.

5. Emotional Distress - For many athletes, their activities are an integral part of who they are. If they are unable to perform these functions because of a lack of safety or proper medical treatment, it can be very emotionally taxing. You shouldn’t feel weak in the eyes of your peers if you are taking steps to ensure your safety. Realize that preventing injuries will keep you in the activity long after your peers have to retire early because they wanted to be “tough.”

Insurance of any kind is always a good idea. Life has a way of making things happen regardless of how many precautions you take. Professional and casual athletes alike should never put such a detrimental view of their physical attributes by not being safe or insuring against accidents.

Author Bio:

Elizabeth Reed is a freelance writer and a resident blogger at Liveinnanny. She particularly enjoys writing about parenting, childcare, health and wellness. In addition, she is an expert consultant on issues related to household management and kids.

The Clymb: On running and soles.


If you’re a runner and you’re searching for the right sole; online shopping and trying to find our options for that right fit is not new to many of us.

Not all runners are created equal, and neither are all running shoes. Moreover, it’s not a desirable result. Different runners have different goals, different strides, and run in different conditions. There is no “one-size-fits-all” with regard to runners, and there certainly isn’t one for shoes. When searching for the proper shoe, most runners know how to choose according to fit, but they may not know how to choose according to the type of running they do. What follows is a brief overview of different types of shoes for running in these differing terrains and conditions.Road running shoes, as the name implies, are best used on pavement, concrete, or other smooth, consistent ground. They can also be used on slightly-less consistent ground, like well-packed woodland trails. Road running shoes are designed to be light, flexible, and to cushion and stabilize your feet in the repetitive striking of foot to pavement. Newton Running’s Neutral performance trainer is a good example of the strengths of the road-running shoe.

If you’re planning on running in more rocky, radical terrain, through mud, less-traveled woodland, or anywhere where the running surface is generally less stable, you’re best suited in using a trail-running shoe like the Inov8 Rocklite 288, which is designed, first, to be more robust in protecting your foot’s stability and comfort in more demanding off-road conditions.  Secondly, a trail-running shoe is going to give you better, more aggressive traction on less predictable, more rugged terrain.

A relatively recent development in trainer technology is the “barefoot” style of running shoe, so named to represent a shoe that is built with a lower, more naturalistic heel height. This provides less direct cushioning for the heel, but results in a more naturalistic stride, that more evenly distributes impact along the midfoot, rather than focusing stresses solely on the heel. The “barefoot” running enthusiast can be confident that shoes designed with these considerations in mind, like the Vivobarefoot line, can provide the runner with the desired grip of an off-road shoe, with a stride that feels like you’re wearing nothing at all.

No matter where you like to run, or what kind of goals you’ve set for yourself, there has never been a better time to find the shoes perfect for your running activity of choice.

2014: This is my year, This is FOR ME. Let’s Tri it!


I kept on telling myself to conquer my fears and try something I haven’t done before.  When I ballooned from 105 lbs to 160 lbs, I kept myself away from the world and found myself fuddling around the destructive path. I was depressed, oppressed, and hopeless. I felt ugly, useless and weak. It was a feeling I have never thought I’d ever become BUT one fortunate day, I just conquered my fears and told myself “Screw it!”

On 2010, I tried Surfing. I met new friends whom I have never felt nor ever seen who I was then. It was rejuvenating plus add the stoked feeling you get every each time you get that wave and end up with a long ride. That same year, I went back to running and trained for a mile, pikermi until I was able to finish my very first Marathon – The Bull Runner Dream Marathon.

I have always wanted to swim, bike and run. It felt daunting. Well, it really is.  Imagine having to accomplish three disciplines in one event?

From having to meet runners who has graduated and hopped into the triathlon discipline, I was left behind and got stuck. Worse, I was asked to stop from whatever that I was doing as I was diagnosed with Polycistic Ovaries Syndrom (PCOS); I had to get to know my body and not feed it with activities that may cause stress.

I thought I was cool not having my menstrual cycle for year, but turned out, It caused more aches. I had the constant migraines, I was gaining more fat despite running. I tried swimming but after a few swimming lessons, I was told that as much as swimming does good to my body, it actually stops my ovulation — you know when the red sea is about to happen yet you’re under the pool, it stops? That one.

I resorted to Yoga and fell in love with it. I got myself certified for Kids Yoga to test the waters. It felt surreal and fun, I practice at least 7 minutes at home.

Last year was transformational for me. I never thought that I would be lead back to the wanting to Tri. I was gifted with the opportunity to get to know the triathlon world by organizing the Subic Fitness Festival – Subic Invitational Triathlon 2013 which was a preview of the Challenge Philippines course. It was daunting yet extremely inspiring.

This 2014, I had to face the fear and hop in. I needed a challenge that I could overcome so that I’d be able to regain the strength that I could do anything I put my mind into. I needed that high I used to have the very first time I stood on that surf board, cross the finish line after a gruesome 42k and finally say, I have conquered and managed with my courage and faith.

Fighting Polyscistic Ovaries Syndrome, with proper and gradual training — I’ll make it. I figured, it’s not about the activities but it’s more about nutrition, and habits I do to and for my body.

As I begin to heal myself before I get into the cycle of self-destruction; rustling through self-help books and renewing my faith; together with my inspirational acquaintances and friends, I know I can make it.  In search for that feeling, I signed up for my very first Sprint.

This is my year. This is FOR ME.

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Join me as I document my journey through my RUNAHOLICS LifestyleFit facebook, twitter, Instagram #kasfit #tritales and here on my blog.

10 Ingredients to determine a successful runner


Called the world’s best running coach by Runner’s World magazine, the legendary Jack Daniels believes that four ingredients determine how successful a person will be as a runner. In addition to these ingredients—inherent ability, intrinsic motivation, opportunity, and direction—he has created a set of 10 basic laws of running that help runners at all levels optimize the benefits of training. He details these laws in the updated third edition of his best-selling book, Daniels’ Running Formula (Human Kinetics, January 2014):

1. Every runner has specific individual abilities.

Because each runner has unique strengths and weaknesses, Daniels thinks runners should spend a large part of their training time trying to improve any known weaknesses, such as speed. When approaching important races, however, the main emphasis should be on taking advantage of known strengths, like endurance.

2. A runner’s focus must stay positive.

“Do not dwell on the negative,” Daniels advises. “Try to find positives in all training sessions.” For example, if a runner thinks a run didn’t feel very good, it’s better for him or her (or a coach, teammate, or training partner) to find something good to refer to, such as improved arm carriage.

3. Expect ups and downs; some days are better than others.

As Daniels points out, even world-record holders and Olympic champions have off racing days now and then. He recommends dropping out of a race when not feeling well, as opposed to struggling through a race knowing it will be some time before being able to run well again.

4. Be flexible in training to allow for the unexpected.

According to Daniels, switching days to accommodate weather or other surprises is perfectly fine. So if Monday’s weather is cold rain and high winds while Tuesday’s weather is predicted to be much nicer, simply put Monday’s scheduled workout off until Tuesday.

5. Set intermediate goals. Intermediate goals pave the way to long-term goals. Because long-term goals are important to have—but may take years to achieve—it is crucial to have some smaller, more readily achievable goals along the way.

6. Training should be rewarding. “It’s not always fun,” Daniels admits about training, “but it should always be rewarding.” Sometimes a particular workout may not feel so great, but if a runner understands the purpose of each workout, it is more likely that he or she will understand that progress is being made—and that is certainly rewarding.

7. Eat and sleep well. Rest and good nutrition are parts of training and not, as Daniels explains, things that are done outside of training.

8. Don’t train when sick or injured. Daniels warns that not following this law often leads to a more prolonged setback than if a runner takes a few days off to recover from an illness or an injury.

9. Have a professional check chronic health issues. It’s not a big deal to feel below par now and then, but feeling consistently out of sorts is usually related to something that needs medical attention.

10. A good run or race is never a fluke. Finally, Daniels contends that while a bad run is sometimes a fluke, runners have great races simply because they were capable of doing so.

The way for runners to take advantage of these basic laws of running is to make them part of their everyday life. “From a runner’s standpoint, consistency in training is the most important thing that leads to success,” Daniels concludes. “That consistency comes from concentrating on the task at hand, neither dwelling on the past nor looking too far forward. The only thing you can control is the present. When you focus on that and remain consistent in your training, you’ll find your greatest success.”

Packed with new information, the third edition of Daniels’ Running Formula offers proven training plans for events from 800 meters to the marathon. The book has been completely updated so that the training plans are more intuitive and easier to follow. For more information on Daniels’ Running Formula, Third Edition, or other running books and resources, visit HumanKinetics.com.

Top 2013 Songs Recap


The end of the year is a great time to survey workout music for two reasons. First, it provides a chance to look back at the year that’s winding down and reminisce. Second, the new year is when folks make resolutions–often to get into better shape–and the recap includes a few songs that might help with that.

The list below reflects more than 70,000 votes placed last year on Run Hundred—the web’s most heavily-trafficked workout music blog. According to the folks polled there, the most popular artists in the gym this year were David Guetta and Pitbull. They’re the only two artists who appear in the list twice—though they managed this feat with the help of collaborators like Christina Aguilera, Ke$ha, Rihanna, Akon, and Ne-Yo.

As is the case each year, there are some workout music staples present in the list. There are chart hits—like those from Flo Rida and Jason Derulo. There are hits that got beat out by their own remixes—like those from Lady GaGa and Avicii. There are monster hits that didn’t make the cut—like Katy Perry’s “Roar” and Robin Thicke’s “Blurred Lines.” Lastly, there are songs that got more love in the gym than on the radio—like Fergie, Q-Tip, and GoonRock’s contribution to The Great Gatsby.

On the whole, there should be a few songs here you loved, a few you missed, and a few that have been given a makeover since you last heard them. If you’re looking for a few tunes to jump start the new year—and possibly a new you—the list below provides 10 great places to start.

Pitbull & Christina Aguilera – Feel This Moment – 137 BPM
Selena Gomez – Come & Get It (Dave Aude Club Remix) – 130 BPM
Fergie, Q-Tip & GoonRock – A Little Party Never Killed Nobody (All We Got) – 130 BPM
Flo Rida – How I Feel – 128 BPM
Lady GaGa – Applause (DJ White Shadow Trap Remix) – 141 BPM
Jason Derulo – The Other Side – 128 BPM
Avicii – Wake Me Up (Avicii Speed Remix) – 126 BPM
David Guetta, Ne-Yo & Akon – Play Hard – 130 BPM
Rihanna & David Guetta – Right Now (Justin Prime Radio Edit) – 131 BPM
Pitbull & Kesha – Timber – 130 BPM

To find more workout songs, folks can check out the free database at RunHundred.com. Visitors can browse the song selections there by genre, tempo, and era—to find the music

My Aqua Tally: Eco friendly, Be Healthy and Merry


ImageWe all do know that water occupies and plays 80% of your body. We read and get to hear the same advice to gulp up more water than any beverages but do we really get to gulp up as much as we thought we’ve been having?

From what seemed to be just a requirement for her family and herself to track down their hydration; Julie Bischoff, the founder of Aqually Tally, Inc., a Registered nurse, took inspiration of what seemed to be a simple necessity into a brilliant prototype.

Turn the white indicator on the cup to keep track of how much water you get to drink for the day. It may seem a little lame but once you’ve had it; you’ll know how helpful this cup is.

It’s not rocket science nor do we have to reiterate to anyone that hydrating your body can dramatically improve what you feel inside and out. AquaTally makes tracking hydration easy. It’s spot on, honest and simple.

Over the holidays, I have been using my own cup and realized that in an average, all the while I thought I have consistently been a heavy drinker. I used to gulp 2 Liters of water (or at least I thought I’ve built on the habit) but turned out, in an average, I was only drinking about 4 cups in a day which means, I haven’t been consistent on my hydration goals.

For only $11.95, this BPA Free, Dishwasher safe and Double wall AquaTally cup can transform your health drastically. How can you say no to a tool which can help you reduce fatigue, headaches, help you maintain your healthy weight, improve your concentration, keep your kidneys and organs working properly, regularize your bowel movement and have that glowing skin? doubt you will. You just have to have this.

Make sure you have one of these nearby while you’re at work, in school or probably when you’re at home. It’ll also help you reduce the amount of drinking cups on your dishwasher since you’ll be left with just one throughout the day.

I’ve got two (2) of these and it’s been playing a huge role on achieving my daily hydration goal. For more information, you may download this link and get to know the answers to frequently asked questions.