Tillor, Balongcas headline 38th National MILO Marathon Cebu race


First-time winners Noel Tillor and Roselyn Balongcas aced the 21K events at the thirteenth qualifying race of the National MILO Marathon held in Cebu City Sports Complex, Cebu City, on Sunday. A record-shattering 26,736 runners joined the nation’s biggest and most prestigious race in the Queen City of the South, making it the largest regional race of the season so far. Along with Tillor and Balongcas, 86 runners secured their qualifying slots for the National Finals slated on December 7 in the Mall of Asia grounds, Manila.

 86 runners qualify for National Finals

Tillor and Balongcas each received a prize of P10,000 in cash, a trophy. Both have booked their slots to the National Finals on December 7, for a chance to compete for the MILO Marathon King and Queen title. As an added level of prestige to the competition, MILO will send this year’s King and Queen to the 2015 Tokyo Marathon, with trips all expenses paid.

Milo Crowd

Despite the rains that showered Cebu in the past days, the runners were blessed with good weather and Tillor definitely used it to his advantage, finishing with a time of 01:13:10. Jerry Adap followed in second place (01:15:21), and Robert Daang in third place (01:17:38).*

A 33-year-old automotive technician from Cebu, Tillor finished 7th in last year’s National MILO Marathon Manila race, and 11th in the National Finals. “This is the first time I finished first place,” shared Tillor. “I trained for almost three months, but not full time because of work. I really did not expect it because the other runners have been training full time. It’s a big achievement. I always enjoy running and feel very satisfied when I run, and I will continue running for as long my body can.”

It was Balongcas’ first time to join the National MILO Marathon and she aced the distaff side with a time of 01:40:55, comfortably finishing nine minutes ahead of second placer Christy Sevilleno (01:49:16) and third placer Sandra Soliano (01:49:54).*

Hailing from Dumaguete, the 33-year-old single mother travelled with her teenage son for four hours by land to Cebu to join the race. Though unemployed, she has her own business of making her own ham and sausages, and finds time to run as a form of exercise and self-fulfilment. “I’m very happy that I won and I’m very proud to represent my hometown of Dumaguete,” expressed Balongcas. “I’m also proud of my son who joined the 3K race. I will use the prize money for his schooling.”

The Cebuano community came together and celebrated their passion for running in a true festive fashion. Cebu City councillors, including Margarita Osmeña, James Cuenco, and Sisinio Andales, also ran the 3K race, along with several candidates of the Ms. Cebu beauty pageant.

One of Cebu’s most promising triathletes Yuan Chiongbian, who recently won second place in the Ironkids triathlon, also ran with his brother Justin, a national junior triathlete. “We love joining the National MILO Marathon because it helps us with our training for the triathlons and other sports competition that we join. It’s a really well-organized race,” said Chiongbian. “It’s like a big family gathering, lots of people always join and there’s always so much joy in the MILO marathons.”

MILO Sports Marketing Manager Andrew Neri expressed his delight in the success of this year’s Cebu race. “We are overwhelmed with the amount of runners who joined the race that surpassed last year’s record headcount. It proves that each year, the competition is always improving and enticing athletes, young and old alike, to join in the fun and camaraderie,” said Neri. “We would like to thank our local organizer Ricky Ballesteros and his team for all the hard work in the preparations, and for ensuring that our runners will get the experience possible. We would also like to commend the invaluable support from all the Cebuanos. We are truly grateful.”

Milo Kid
A young runner going on full speed in the Cebu Leg of the 38th National MILO Marathon

With the support of the Department of Education and the National MILO Marathon runners, MILO’s Help Gives Shoes advocacy will provide 16,000 underprivileged youth with brand new running shoes and reach the 50,000 mark this year. As MILO celebrates its 50th year, Help Give Shoes aims to make the donation to students in Yolanda-hit cities, particularly Tacloban, Ormoc, and Eastern Samar.

The remaining qualifying races will be held in Butuan (October 19), Cagayan De Oro (November 9), General Santos (November 16), and Davao (November 23). The National Finals will be held on December 7 at the SM Mall of Asia grounds in Pasay City.

The 38th National MILO Marathon is made possible by Timex, the Bayview Park Hotel Manila, ASICS, Lenovo, Manila Bulletin and Gatorade, along with endorsements from the Department of Education, Philippine Sports Commission and the Philippine Olympic Committee.

For more information on MILO Philippines, log on to the official website (http://www.milo.com.ph) or the MILO Philippines Facebook page (https://www.facebook.com/milo.ph). Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines).

Top Ten Racing Car Nicknames


In remembrance to Philippines Pride, Car racer Enzo Pastor (RIP), I’m writing in something in relation to a buddy’s interest – Racing.  Not too long ago, he and his brother, Don Pastor, a car racer himself have told me some fun facts on the relevance of car designs to fashion.

Here are few more fun facts:

The famous Formula 1 just started successfully and the news machinery around the new season is covering every part of expert knowledge and updates one can think of. Surprisingly, a rather uncommon story on Sebastian Vettel’s car nicknames made a circuit: The multiple world champion revealed that he calls his new car in season 2014 “Suzie”. Hence, global car classifieds player Carmudi investigated into the more personal side of the racing sport and picked out the ten most outstanding car nicknames in motorsports history.

Car Model Nickname Year
Red Bull RB10 (Formula 1) Suzie 2014
Vauxhall Ventora Big Bertha 1974
Cadillac “Spider” Le Monstre 1950
Porsche 935/2.0 Baby 1977
Cadillac Coupe de Ville Clumsy Pup 1950
Alfa Romeo 6C34 Disco Volante 1952
Ak Miller’s El Caballo de Hierro Ensalada 1953
Chaparral 2J Vacuum Cleaner 1970
Porsche 935/78 Moby Dick 1978
Samuri Engineering Datsun 2407 Big Sam 1971

Reuters motor racing Correspondent Alan Baldwin says, “Drivers tend to develop a relationship with their cars. A car is an extension of themselves. An out of body experience, I’d say. It’s quite normal for car drivers to give their cars names. They may not publicize it though“.

Even though Sebastian Vettel’s affinity for nicknames has made it to a running gag in the scene, the tradition of nicknames in motorsports dates back to the beginnings of the sport itself. However, some of them were worth recording for obvious reasons, whereas the origin of the name is often as irritating as it could be. The Spanish word for “salad”, for instance, served as a nick name for the famous Ford hot rod “El Caballo de Hierro” which competed in the “Carrera Panamerica Mexican” in 1953.

Stefan Haubold, Global Managing Director at Carmudi comments, “Cars can have quite an emotional value for their owners. And I can say that for I am in that business. These nicknames are quite a testimonial to how cars are treated. Not just as sheer objects, but rather companions.”

So if you are thinking of getting another ride, take a pit stop at  www.carmudi.com, a vehicle marketplace that enables customers to easily find or sell their car, motorcycle or commercial vehicle online. Carmudi offers diverse vehicle listings, an intuitive website design and high security standards to avoid fraud. The business platform operates under a high level of transparency through professional photos, updated listings, detailed descriptions, reports and rankings for 100% of its vehicles in each market. At the same time, vehicle dealers and agents get a trusted online presence through a personalized webpage. The Carmudi platform helps sellers manage their inventory in a fast, easy and stress-free way.

F1 Cars Screen Shot 2014-10-14 at 1.13.50 PM Screen Shot 2014-10-14 at 1.13.58 PM

About Carmudi
www.carmudi.com was founded in 2013 and is currently available in BangladeshCameroonGhanaIndonesiaMexicoMyanmarNigeriaPakistanPhilippines, United Arab Emirates and Vietnam. The vehicle marketplace offers buyers the ideal platform to find cars, motorcycles and commercial vehicles online. For more information please visit www.carmudi.com.

Why Should You Use Sunscreen?


Have you ever wondered why you need to wear sunscreen? Here is a great educational video that tells you exactly why: Get to view TED-ed Video

TEDed Sunscreen

Essentially, sunscreen helps to protect our skin from UVB and UVA rays. These rays cause a variety of problems from sun burns to wrinkles and even skin cancer.

UVB rays cause sun burns while UVA rays are less well known and can cause deeper damage, even to the cellular level. This damage can cause mutations in our DNA which lead to cancer.

Sunscreen protects us in two ways, physically and chemically. Physical protection comes from things like titanium dioxide which forms a layer of sun block on our skin. Chemical protectants absorb the rays to keep them from going in our skin, but tend to break down quickly.

Exposure to UVA rays can cause the elasticity of our skin to go down which leads to sagging and wrinkles. Even car windows don’t protect against UVA rays. Don’t forget that snow and water also reflect and amplify the sun’s rays, making it important to wear sunscreen even in winter sports.

When choosing a sunscreen look for a broad spectrum one with an SPF of at least 30. Spray sunscreen needs several coats to be effective, so be aware if you choose to use those. Apply the sunscreen at least fifteen to thirty minutes before going outside and then apply again shorty after going outside. Reapply every couple of hours or after sweating or swimming.

Even with sun screen, try to avoid being in the sun during the hottest parts of the day. Wear sun protecting clothing and stay in the shade to avoid too much sun exposure.

Sunscreen should be a vital part of your skin care regimen, especially if you will be outdoors for long periods of time. Keep in mind that small children need even less sun exposure than adults, so protect yourself and your kids and stay safe in the sun.

GPS Watches for Runners: Is it Important?


Gears pretty much help every newbies and athlete’s training. It can be a tad daunting knowing the market has been evolving and consistently innovating better versions of one after another. The question remains, How do you choose the right gear for your sport? Honestly, It all boils down to what your goals are.

It sure does look nice to have something on your wrist that can tell how many calories you’ve burnt, distance you’ve logged in and if you’ve improved from your previous runs.  There are different types of GPS watches available in the market. Aside from knowing what your goals are on planning to have such tool, you’d have to take deep consideration on your budget.

Here are few main things on why you should have a GPS watch:

  • Allows you to quantify your training
  • Get to control the intensity of your race (and get to exactly know how far you have left to go)
  • It helps you train at the intensity you intend to train at.

This means:

  • You don’t over or undertrain
  • You execute your intended race strategy.
  • You get to know your body’s capability.

These watches also allow you to:

  • Map your route
  • Get to activate your heart rate monitor (typically you have to wear a Heart rate monitor belt)
  • Have an idea on the altitude of the route

Click here to find GPS watches for runners

There’s no doubt that for some people, the lure of nice shiny equipment and gadgets is one of the highlights of doing triathlons. – See more at: http://www.intelligent-triathlon-training.com/triathlon-gear.html#sthash.hvJqklVQ.dpuf
There’s no doubt that for some people, the lure of nice shiny equipment and gadgets is one of the highlights of doing triathlons. – See more at: http://www.intelligent-triathlon-training.com/triathlon-gear.html#sthash.hvJqklVQ.dpuf

24 Health and Wellness Predictions That Could Change the Industry Forever


The basic science behind health and wellness is simple: eat better, eat less, move more, and sleep more. But simple definitely doesn’t mean easy. And so a nearly $1 trillion (and growing) industry has been built around the promise of making healthy, fit, and well easier.

Whether out of necessity or enlightenment, we’ve entered a time when “getting healthy” is more mainstream than ever. This exponential growth in health and wellness has already resulted in the growth of companies like Fitbit and Jawbone, movements like CrossFit and Zumba, and popular entertainment programs like “The Dr. Oz Show” and “The Biggest Loser.” But what’s next?

As new research surfaces and new trends emerge to fuel the industry, here are my predictions for what we’ll see within the next five years:

1. Gyms will become places people actually love. Thanks to the growing popularity of bodyweight exercises, high-intensity interval training (HIIT), and the increasing success of spaces that emphasize simplicity and minimalist equipment such as Curves and CrossFit, new gym brands will launch that finally create a place people genuinely love to go — and a successful business model to boot. They’ll champion beautiful designs and embrace technology for a more seamless, connected environment.

2. Fitness boutiques will become a national success. The success and growth of spinning, barre, Bikram yoga, and other niche fitness studios are hard to deny. In the next three years, this phenomenon will cross over from big cities to just about everywhere.

3. Sugar will replace gluten as the new “health villain.” As adult-onset diabetes continues to grow at an unprecedented pace, fingers will be pointed at sugar more than ever before.

4. Meditation will become the new “yoga” and reach widespread acceptance. As one of the most scientifically validated practices there is, meditation will be taught by schools and embraced by employers. New brands championing one kind of meditation over another will become huge successes.

5. Health and fitness magazine brands will face real challenges for the first time. The audiences for publications such as Men’s Health Magazine and SELF Magazine will shrink as people increasingly tire of the same headlines screaming promises for “six-pack abs in six weeks” and “bikini-ready butts.”

6. “Big Food” will officially become the new “Big Tobacco.” Processed foods and snacks make up a huge part of people’s diets today, but not for much longer. We’ll continue to embrace whole foods like never before — and whole foods will become more readily accessible in most places.

7. There will be a healthy home-cooking renaissance. Mainstream media will make the connection between eating healthy and home cooking in a major way. Because so many people are too busy to shop and plan meals, made-to-cook delivery services such as Blue Apron and Plated will continue to grow, bringing attention to healthy recipes with accessible ingredients and convenient instructions.

8. Smarter recipes will create smarter cooks. The truth is that most “healthy recipes” online aren’t actually as healthy as they seem. New technology will parse recipes online and have a huge effect on Internet forums, revealing the nutritional information for all to see. Similarly, an increasing emphasis on eating less will force places like The Cheesecake Factory to rethink the “go-big-or-go-home” approach to American eating. Goodbye, pretzel-crusted chicken!

9. The power of the crowd will reveal what really works. Crowdsourced information will reveal the true story behind popular workouts and new diet fads faster than ever before. There’s never been more data collected from more people trying to get healthy, so “citizen science projects” like Lift’s Quantified Diet initiative will put health knowledge in consumers’ hands and potentially hurt an industry often built on misinformation.

10. New kinds of health and wellness influencers will emerge. Big-time celebrity trainers and doctors will be replaced by people who look and sound more like our friends. They’ll build big followings through less mainstream channels by championing moderate and practical ways of thinking about health, wellness, and mindfulness.

11. Real innovation in behavioral changes will occur offline. The successful consumer health companies of the future will ditch digital first and instead use the Internet as a complement to enable scale for programs in real life. Major social groups based around shared health activities and a new kind of health professional will both emerge.

12. Pharmacies, healthcare insurers, and retailers will become the biggest proponents of healthy living. And this move will be based on good business sense, not just goodwill.

13. Health will enter the political arena and become more heavily legislated than ever before. More politicians will jump on the Michael Bloomberg bandwagon and increasingly support legislation that punishes and taxes unhealthy foods to curb unhealthy activities. Health will become a hot-button issue for both major political parties.

14. The “Big Three” diet systems (Jenny Craig, Weight Watchers, and Nutrisystem) will go bye-bye. One will be rebranded and completely overhauled, one will cease to exist, and one will be acquired for spare parts.

15. A “trainer” will finally mean something again. A new, legitimate, and nationally recognized certification system for trainers will launch with a big splash as the government moves to bring transparency to one of the blackest holes in health.

16. The Food and Drug Administration will start truly regulating dietary supplements. Come on, it’s time. Companies like Vitamin Shoppe, GNC, and others will get hit hard.

17. New consumer health brands will win the future. Two or three entirely new consumer-facing health brands will become $1 billion businesses by 2016.

18. Corporate wellness will change forever. A business book on building an organization that puts its employees’ health first will be a national bestseller and spawn a catchphrase that will profoundly affect the modern workplace. “Sleep In” instead of “Lean In,” maybe? Similarly, a major financial organization will go on record to emphasize and endorse seven hours of sleep for its employees. Other majors will follow suit.

19. Celebrities who endorse junk food will suffer. Consumer backlash (not just legal recourse) against celebrity endorsements — such as LeBron James’ campaign for Bubblicious and Peyton Manning’s ads for Papa John’s — will continue to grow and force change.

20. Fast food will finally give in. Fast food companies like McDonald’s will begin to offer as many healthy options as unhealthy ones.

21. Health data tracking will become ubiquitous, and trackers will become a commodity. The form factor for fitness data tracking won’t just be wristbands. Clothes, shoes, phones, and possibly even contact lenses (or implanted chips) will replace wristbands.

22. Someone will develop a device similar to the Healbe GoBe that can measure people’s caloric intake via body temperature.

23. A company will introduce a way to invest in other people’s weight loss like the stock market. Think “The Biggest Loser” meets Kickstarter. Unfortunately, this would probably be a terrible thing.

24. Disney will announce an animated feature with a plus-sized princess as the protagonist.

Some of the predictions above may seem hopeful more than realistic, and I get that. But I also very much believe we’re headed in that direction. There’s already an extraordinary shift happening in people’s thinking about health and how they prioritize it — and it’s only the beginning. That said, though I’m definitively convinced that the next five years will be amazing, these predictions won’t become realities without failures along the way. The only way we’ll end up with a healthier, happier world is by taking one innovative step after another.

Agree or disagree? What did I miss? What did I get wrong?


Derek Flanzraich is an entrepreneur on a mission to help the world think about health in a healthier way. He is the founder and CEO of Greatist, a media startup working to make healthy living cool.

Preventing Heat Exhaustion During Physical Activities


Whether you are vigorously cleaning the home or dedicated to a regular routine of exercises, preventing yourself from getting overheated is important to your health. Heat exhaustion can quickly lead to heat stroke which can cause an incredible amount of damage to your internal organs. Essentially, you can cook yourself from the inside out. How can you prevent yourself from experiencing such a detrimental condition when being physically active throughout the day?

1. Know Limitations - You may want to be vigilant in your physical activity and want to be in peak condition, but overdoing your routines and activity could increase your chances of collapsing. You need to know just how far you can push yourself without causing internal injuries. It doesn’t matter if you can burn so many calories if you’re hospitalized from heat stroke.

2. Keep Hydrated - Making sure your body has enough liquids can essentially decrease your overall body temperature. Don’t wait until you’re thirsty in order to keep water flowing into your body. Depending on the physical activity, you will use it faster than you may think. Sweat is not the only aspect of replacing lost water when your body temperature begins to rise due to physical activity.

3. Dress for Success - Wear lightly colored and lightweight clothing when being active. This is especially important if you’re outdoors. Sunlight is reflected from light colors and could greatly reduce the amount of heat that your body is subjected. Loose fitting clothing could also be ideal as it will provide breathing room instead of acting like insulation.

4. Regular Breaks - Take regular breaks in a shaded area in order to recuperate. Subjecting yourself to intense levels of discomfort and heat is not the same as being “tough.” Depending on your personal body type and the ambient temperature, your threshold for healthy exercise could be lower than another person. This doesn’t mean you are weaker, just that your body needs to cool down more often before you pass out on the floor or pavement.

5. Eating Fruits and Veggies - Fruits and vegetables are high in water content as well as providing a great deal of nutrition for facing physical activity. Another aspect to consider is that fruits contain high levels of anti-oxidants that can help prevent long-lasting damage from the sun if your activities should be outside. This is aside from sustaining higher energy levels longer than you would on an unhealthy diet from the fast food window.

6. Time of the Day - If at all possible, schedule your workouts to coincide with cooler times of the day. Some activities such as sporting events may be unavoidable. However, your own private time should be during times when the temperature will not pose as a problem for your particular activity. Many people prefer to work out in the mornings as it is a way to keep cooler while getting the blood flowing before the day starts.

Heat exhaustion can easily be the first step to taking an emergency room visit. According to the CDC, 675 people die each year from extreme heat related illnesses in the United States. Play and work smarter, not harder. Fitness shouldn’t involve risking your life because you need to push yourself in order to achieve results. Don’t be a victim to heat – especially since it’s easily avoidable.

Ken Myers is a father of three and passionate about great childcare. He’s always looking for ways to help families find the support they need to live fuller, richer lives. Find out more about expert childcare by checking out @go_nannies on Twitter.

Tri it again, Next Time.


I missed Tri United 1.

No, I didn’t flake on it because I didn’t wake up early nor deliberately missed it because I forgot to travel out of the city. I missed it because I had to be honest; I didn’t train enough to survive the sprint even though all the coaches and friends were cheering me on that it can be done.

Kaya yan! Train lang ng train!” those were their words stuck on my head.

pool1Decision Point

When I finally get to swim an entire 700m without stopping and losing a single breath, and when I finally get conquer that hill I’ve been trying to climb.

A week before, I almost made it to an entire 700m. I logged 400m straight, on a very comfortable pace. COMFORTABLE PACE? They’re all competitive. WHUT!

The hill? Still half-way through.  Hey, at least I was able to climb a little.

Okay, maybe I missed it because I felt overwhelmed after I saw the start-list. Having to review the number of people whom I will be racing with,  it was far better to be safe than drown or the possibility to get injured.

Okay, I was intimidated. Face it.

I had a conversation with myself: “This is a triathlon, not a 5k.”  I know I shouldn’t linger on the ‘what if’s” but this sport needs preparation and loads of execution. Triathlon teaches you discipline, patience and understanding of oneself as well as your capabilities and surrounding.

It must’ve been a sign.

Just days before the Tri United 1, my bike’s chain rings won’t switch to the bigger plate. My swimwear decided to tear. Was it coincidence? Nah. So, I used my old designer swimwear and settled to practice with my indoor mag trainer. An hour and half every so often.

So, It was a No Go for me and Tri United 1. On a good note, At least, I lost 5 lbs.

Tri it, Next time.

Angela Villaceran, Yours truly and Liz Ejercito-Dimaandal.
In-between my lovely teammates: Angela Villaceran, and Liz Ejercito-Dimaandal.

Together with the wives and teammates from PURO TRI, I agreed to sign up for another race. We’re going on a relay for K-Swiss SubIT.  I’ll be riding a 40km stretch. Will take it slow and steady, one discipline after another. Perhaps, baby steps on courage may do the trick.

Universal Sports Network Presents Boston Marathon “Run as One” Series March 10 – April 21


Universal Sports Network, the exclusive national television and digital media home of the Boston Marathon, announced today the launch of the “Run as One” series. The 15-episode, short-form video series will air run of schedule and be made available online at universalsports.com beginning today, March 10, and continue through the live coverage of the 118th Boston Marathon, which begins at 8:30 a.m. ET on Monday, April 21, 2014.

In honor of the perseverance and triumph of the human spirit, the “Run as One” series tells the personal stories of those directly affected by the tragic events of the 2013 Boston bombings. As told by survivors, first responders, medical personnel and race officials, these moving first-hand accounts demonstrate strength of character and a resilient will to move forward.

Among those profiled in the series are survivors Nicole and Mike Gross (Charlotte, NC), Marc Fucarile (Stoneham, MA) and Heather Abbott (Newport, RI); Boston Marathon race director David McGillivray; world famous father and son team Dick and Rick Hoyt; former New England Patriot and cancer survivor Joe Andruzzi; Boston Red Sox designated hitter David Ortiz, former City of Boston Mayor Thomas M. Menino; and Dr. David R. King who finished running the marathon just before the bombings occurred and then immediately began performing surgery on the injured at Massachusetts General Hospital.

“Our efforts to examine the impact of the 2013 Boston tragedy involve telling personal and emotional stories of both sorrow and triumph,” said Universal Sports Network Senior V.P. of Content Robert James. “We needed to uncover the heartbeat of the city, and chose local Boston production company Moody Street TV to help capture the essence of the race, and its meaning to runners and non runners alike. Through Universal Sports’ Boston Marathon “Run as One” series, we showcase the perseverance and resilience of the survivors and City of Boston as a whole, while looking forward in a positive light with all eyes toward the 2014 race.”

In addition, Universal Sports is working with all of its distribution partners to provide their customers with free previews in order to access event coverage for the week leading up to and the day of the Boston Marathon. Affiliates offering free preview windows during the month of April include Time Warner Cable, Cox Communications, Verizon FiOS, Google Fiber, satellite providers DIRECTV and DISH and numerous regional cable and IPTV operators in markets across the country.

“We are appreciative of how all of our distributors have enthusiastically stepped up with national marketing, promotion and free preview campaigns to help support this significant event in helping to make the 2014 Boston Marathon even greater,” said Anne E. Droste head of distribution for Universal Sports.

To find where Universal Sports is available, please visit our channel finder at universalsports.com

Social Media:

@universalsports
#RUNasONE
#BostonMarathon

Reebok unveils new ‘delta’ logo as the sportswear company moves from professional athletes to fitness buffs


In what’s only the second major change to the brand’s logo in its 121-year history, Reebok is debuting a new delta logo to be used on the company’s Crossfit gear.

The change is part of the brand’s move away from associating itself with professional athletes and towards what spokesmen call the sport of fitness.

‘For 30 years we’ve been successfully making products for elite athletes in every imaginable sport, but what we haven’t been able to do is inspire enough people to move,’ said Reebok Chief Marketing Officer Matt O’Toole in a promotional video on YouTube.

Scroll down for video

Makeover: Now they have opted for a 'Delta' symbol that looks very similar to that of the airline company by the same nameMakeover: Now they have opted for a ‘Delta’ symbol that looks very similar to that of the airline company by the same name

‘It’s an invitation for all of us to take part and fight against complacency for everyday people not just super stars and elite athletes,’ he said.

Founded in the United Kingdom, Reebok apparel featured a Union Jack flag from 1895 until 1986. It has featured a vector log ever since, but that insignia will now be phased out on all products with the exception of Reebok Classics, Ad Age reports.

The new delta logo will get a broad release on both footwear and apparel later this month.

Though Reebok has long partnered with and endorsed professional athletes in basketball, baseball, football, soccer, tennis, and hockey, it has repositioned itself in recent years. It gave up its NFL sponsorship deal in 2012. It has also bowed out on deals in favor of parent company, Adidas.

New look: Reebok's new Delta shoes will focus on reaching the fitness market

New look: Reebok’s new Delta shoes will focus on reaching the fitness market

Health conscious: 'What we haven't been able to do is inspire enough people to move,' said Reebok Chief Marketing Officer Matt O'Toole

Health conscious: ‘What we haven’t been able to do is inspire enough people to move,’ said Reebok Chief Marketing Officer Matt O’Toole

As professional connections dwindled, Reebok turned to making itself known as a brand for Crossfit, yoga, dance, and aerobics.

‘The Reebok Delta has three distinct parts each representing the changes — physical, mental and social — that occur when people push themselves beyond their perceived limits and embrace an active and challenging life,’ Reebok said in a press release.

After years of slow sales, Reebok saw a retail jump of 5 per cent in the most recent quarter. Executives claim the brand would see growth for the full year.

A Triathlon to Celebrate Athleticism and Filipino Culture


Why join a triathlon? More than the exercise derived from swimming, biking and running, a triathlon is a means of challenging one’s self to surpass the usual limits of strength and endurance. While admittedly an individual sport on the day of the race, training for a triathlon can also be an enjoyable group activity where like-minded friends can motivate each other to achieve higher levels of fitness and energy.

The First Bataan International Triathlon (Bi3)

Bataan International Triathlon

As worldwide interest in triathlons continues to grow, the good news is that the organizers of the Subic International Triathlon are set to hold a new sporting event. Called the Bataan International Triathlon (Bi3), it is set for November 29-30, 2014 in Bagac, Bataan.

More than just an athletic event, we want the BIT to showcase nature and cultural heritage,” says Raymund Magdaluyo, race sponsor and member of the Bi3 organizing team. “We hope to make this activity grow so that the brand becomes recognized internationally as something that is distinctly Filipino.

Magdaluyo explains that set against the backdrop of Bagac beach with its light gray sands, the gently rolling hills of Bagac and Balanga, and the painstakingly restored heritage houses and buildings of Las Casas Filipinas de Acuzar, the race course will stand out as a distinctively picturesque sight that will be attractive to more people. “Our goal is to encourage more people to get into fitness. But whether one is a beginner or a seasoned triathlete, one will not fail to appreciate the historical significance of Bataan province in Philippine history.”

Cultural shows and tours for athletes and their guests are integrated in the Bi3 calendar. The Bataan Provincial Government, the Municipality of Bagac, Las Casas Filipinas de Acuzar, Pepsi and Seafood Island are partners in the event.

Race Categories

Several race categories are open to encourage more athletes of all ages to join. These include: Largo (1.5 km swim, 55 km bike, 11 km run); Rapido ( 750 m swim, 30 km bike, 5.5 km run); Karera de Bagac (30 km off-road bike race); plus Junior Aquathlon categories for 6-8 year olds (300 m swim, 100 m run), and 9-12 year olds (500 m swim, 500m run). A Junior Aquathlon course for 13-16 year olds will require 1km of swimming and 2 km of running.

Awards and Prizes

All top 3 Male and Female Category and Team winners will receive trophies, medals and gift packs. The top 3 competition winners will receive trophies. Cash prizes for the Elite Category (Male and Female) are 1st Place-Php10,000; 2nd Place-Php6000; 3rd Place Php4000.

Likewise the top 3 male and female winners of Karera de Bagac will receive trophies, medals and gift packs. Cash prizes for this category are Php 7000 for 1st place, Php5000 for 2nd , and Php 4000 for 3rd place.

Early Bird Registration ends on June 30, 2014. Register through http://www.BataanInternationalTriathlon.com and follow them on Facebook, Twitter and the hashtags #langoypadyaktakbo #bi3